Tuesday
October 21, 2014

The Power of 'U'

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The Power of 'U'

A fresh new appearance for the magazine aims to keep you at the top of your game.

As real estate practitioners, most of us focus constantly on our relationships with consumers. It is REALTOR® Magazine’s job to do the same with us, developing content that offers insights about industry trends and best practices that help us excel on the job. After seven years, it was time to freshen the magazine’s appearance. Design director Julie Fournier has introduced a sleeker “webby” design that uses typography and graphics sparingly and has also reorganized our sections in a way that I hope will be even more useful to you.

I am thrilled to serve as guest editor for the launch of the magazine’s reinvigorated design. After a year of inviting members of the Young Professionals Network to visit the offices for an editing stint, the publication is now reaching out to a broader segment of NAR members, both young and young at heart. I enjoyed, among other contributions, being able to provide input on the proposed typefaces and fonts. Retiring the old serif fonts truly makes for a cleaner read.

I’ve always been comfortable with the necessity of personal reinvention. I became a REALTOR® in 2001 after a long and satisfying career as a symphonic musician and conductor (I still work occasionally as a freelance French hornist), and I’ve developed strong niches in both residential and luxury second-home markets in Minnesota and Wisconsin. Working in two distinct markets has served as something of a hedge through wildly varying economic conditions.

The magazine’s editorial reorganization has given rise to the new Top of Mind section, which clusters newsier topics, including law and the economy, toward the front of the book. The How To section leads you to the hands-on practical content that can benefit you in your everyday business. At the back of the book is the Power of R section, which brings you news from NAR along with a new page showcasing the influence REALTORS® have in advocating for the good of their communities and for property owners. When REALTORS® pull together to address the effects of a dangerous roadway issue or foster the redevelopment of an abandoned downtown, the results can be amazing.

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