May 26, 2018

For Brokers: Solutions Articles

  • Sun, 08/01/2010

    To reach prospects today, simply having a Web site is not enough. Your brokerage needs to build an online presence that helps prospects find you through search engines and social media.

  • Tue, 06/01/2010

    At grocery stores around the country, shoppers are finding more than the usual selection of foods and household goods. Now they can also buy homes.

  • Fri, 01/01/2010

    Brokers are recognizing that social networking can help enormously in building a brand, not just promoting events and property listings.

  • Fri, 05/01/2009

    Although it’s common for brokerages to bestow public accolades in the hopes of building morale, singling out individual accomplishments can actually backfire by undermining a more important business goal.

  • Sun, 03/01/2009

    As a broker, it’s tempting to cut associates more slack than usual because of challenging market conditions. But there comes a point when nonproducers become a serious drag on the brokerage’s operations.

  • Thu, 01/01/2009

    Reduce overhead and expand productive space by digitaizing your files.

  • Mon, 12/01/2008

    Finding the right advertising agency to promote your vision for your brand is critical for success. Here’s what top real estate marketing pros suggest.

  • Wed, 10/01/2008

    No matter how sharp the product or how much money the vendor promises you’ll save, read the fine print in the contract before you sign. Otherwise, you may find out you’ve bought or leased some real headaches.

  • Fri, 08/01/2008

    How do you keep sales associates upbeat when they’re facing glum news at every turn? Relieve the tension with a little fun every now and then.

  • Tue, 07/01/2008

    It’s in the interest of your brokerage to implement a system of checks and balances to ward against fraud.