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May 23, 2013
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For Brokers: Solutions Articles

  • Office-in-Retail: The Convenience Factor
    Tue, 06/01/2010

    At grocery stores around the country, shoppers are finding more than the usual selection of foods and household goods. Now they can also buy homes.

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  • Tapping Social Networks
    Fri, 01/01/2010

    Brokers are recognizing that social networking can help enormously in building a brand, not just promoting events and property listings.

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  • All on the Same Team
    Fri, 05/01/2009

    Although it’s common for brokerages to bestow public accolades in the hopes of building morale, singling out individual accomplishments can actually backfire by undermining a more important business goal.

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  • Downsize With Dignity
    Sun, 03/01/2009

    As a broker, it’s tempting to cut associates more slack than usual because of challenging market conditions. But there comes a point when nonproducers become a serious drag on the brokerage’s operations.

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  • The Digital File Cabinet: It Pays to Go Paperless
    Thu, 01/01/2009

    Reduce overhead and expand productive space by digitaizing your files.

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  • Who Will Be Your Brand Steward?
    Mon, 12/01/2008

    Finding the right advertising agency to promote your vision for your brand is critical for success. Here’s what top real estate marketing pros suggest.

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  • Read the Fine Print
    Wed, 10/01/2008

    No matter how sharp the product or how much money the vendor promises you’ll save, read the fine print in the contract before you sign. Otherwise, you may find out you’ve bought or leased some real headaches.

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  • The "Goof Off" Approach to Productivity
    Fri, 08/01/2008

    How do you keep sales associates upbeat when they’re facing glum news at every turn? Relieve the tension with a little fun every now and then.

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  • Frustrate Fraudsters Fast
    Tue, 07/01/2008

    It’s in the interest of your brokerage to implement a system of checks and balances to ward against fraud.

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  • Getting a Handle on Blogging's ROI
    Sun, 06/01/2008

    It seems everyone you know in real estate is launching a blogging platform to promote their brokerages and give their associates a forum for building their client bases. Is blogging the right move for you?

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