The Mastermind Principle—two or more people drawing on one another’s experience and knowledge to achieve their individual life goals—was introduced in Napoleon Hill’s 1928 book “The Law of Success in Sixteen Lessons”. It’s in the spirit of Hill’s work that we launch Broker to Broker. As we develop BtoB, we will reach out to you for ideas and insights on how to grow and shape a successful, ethical, and resilient real estate business so that we can provide content for, about and from real estate brokers and owners like you. Here is a sampling of the tools and articles you will find here.
Sales Meetings Handouts and activities for teaching time management, negotiation, listing presentations, how to work with difficult clients, and stress reduction.
Broker Profiles Find and connect with others who share your business values in our profiles of successful brokers.
Broker Solutions Colunnist Jason Forrest and others offer thoughts on a range of topics, from agent demands to preparing for rising interest rates in our collection of broker solutions.
If you have ideas to share today, contact senior editor Erica Christoffer, firstname.lastname@example.org.
Wednesday, August 17, 2016
Rather than providing individual websites to agents, find out where brokers should be spending their online marketing dollars today.
Tuesday, August 16, 2016
All your online marketing techniques should support your end game: building a web presence so your company can effectively sell more homes. Here’s how to do that while making listings stand out.
Monday, August 15, 2016
Follow the mantra of safety first and teach agents to follow their instincts in the field. Here are 10 tips for staying safe you can put to use at your company today.
Friday, August 12, 2016
Find out how Better Homes and Gardens Real Estate Go Realty in Raleigh-Durham, N.C., demonstrates company culture to agents from day one.
Thursday, August 11, 2016
The president of California-based Teles Properties interviews agents to glean best practices for marketing on Facebook, Instagram, Snapchat, and Twitter.
Friday, August 5, 2016
Immersive camera technology can be used for more than marketing listings. Be a truly cutting-edge real estate company by using 360-degree cameras to better communicate with your agents and staff.
Thursday, August 4, 2016
Learn how the top ERA team in the country did more business after getting a new name and adding new faces.
Monday, August 1, 2016
Learn what other brokers have experienced when they incorporate lending in their real estate company.
Thursday, July 28, 2016
Make a good first impression and build credibility with online customers by making simple yet important updates to your site.
Wednesday, July 27, 2016
You must repeatedly inform agents of your brokerage’s tools if you want them to care. Here is a list of strategies to communicate your important messages.