Wednesday
August 24, 2016

Broker to Broker

Broker to Broker

The Mastermind Principle—two or more people drawing on one another’s experience and knowledge to achieve their individual life goals—was introduced in Napoleon Hill’s 1928 book “The Law of Success in Sixteen Lessons”. It’s in the spirit of Hill’s work that we launch Broker to Broker. As we develop BtoB, we will reach out to you for ideas and insights on how to grow and shape a successful, ethical, and resilient real estate business so that we can provide content for, about and from real estate brokers and owners like you. Here is a sampling of the tools and articles you will find here.

Sales Meetings  Handouts and activities for teaching time management, negotiation, listing presentations, how to work with difficult clients, and stress reduction.

Broker Profiles  Find and connect with others who share your business values in our profiles of successful brokers.

Broker Solutions  Colunnist Jason Forrest and others offer thoughts on a range of topics, from agent demands to preparing for rising interest rates in our collection of broker solutions. 

If you have ideas to share today, contact senior editor Erica Christoffer, echristoffer@realtors.org.


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  • Jeff Knox
    Wednesday, August 17, 2016

    Rather than providing individual websites to agents, find out where brokers should be spending their online marketing dollars today.

  • Lee Davenport
    Tuesday, August 16, 2016

    All your online marketing techniques should support your end game: building a web presence so your company can effectively sell more homes. Here’s how to do that while making listings stand out.

  • Lee Nelson
    Monday, August 15, 2016

    Follow the mantra of safety first and teach agents to follow their instincts in the field. Here are 10 tips for staying safe you can put to use at your company today.

  • AnnMarie Janni
    Friday, August 12, 2016

    Find out how Better Homes and Gardens Real Estate Go Realty in Raleigh-Durham, N.C., demonstrates company culture to agents from day one.

  • Sharran Srivatsaa
    Thursday, August 11, 2016

    The president of California-based Teles Properties interviews agents to glean best practices for marketing on Facebook, Instagram, Snapchat, and Twitter.

  • Doug Devitre
    Friday, August 5, 2016

    Immersive camera technology can be used for more than marketing listings. Be a truly cutting-edge real estate company by using 360-degree cameras to better communicate with your agents and staff.

  • Erica Christoffer
    Thursday, August 4, 2016

    Learn how the top ERA team in the country did more business after getting a new name and adding new faces.

  • Lee Nelson
    Monday, August 1, 2016

    Learn what other brokers have experienced when they incorporate lending in their real estate company.

  • Tony Mariotti
    Thursday, July 28, 2016

    Make a good first impression and build credibility with online customers by making simple yet important updates to your site.

  • Stefanie Hahn
    Wednesday, July 27, 2016

    You must repeatedly inform agents of your brokerage’s tools if you want them to care. Here is a list of strategies to communicate your important messages.