OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Sunday

May 19, 2013

For Brokers: Feature Articles

Century 21 Plays the 'Brand Awareness' Card

Publish Date: Sat, 06/01/1996

Century 21 brokers can expect higher profit margins as a result of new brand extensions, new products and services, and ancillary business opportunities, according to Bob Pittman, managing partner and CEO of Century 21 Real Estate Corp.

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You Know It's Not Your Day When . . .

Publish Date: Sat, 06/01/1996

A humorous look at the difficulties of being a broker.

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The Oldest Companies: 108 and Counting

Publish Date: Wed, 05/01/1996

We set out to find the oldest real estate company in the United States and ended up with a tie. What are the odds?

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Recruiting: Headhunters Didn't Work, but a Consultant Did

Publish Date: Wed, 05/01/1996

The Polo Group hired a former headhunter who had become an employment consultant. She developed a proposal to show Polo how to go after the displaced-exec market themselves.

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Gee, I Feel Really at Home With Work

Publish Date: Wed, 05/01/1996

Aren't there times you wish you never had to see the salespeople in your company? Broker-owner Melvin Simpson, of TeamOne Real Estate Network Inc., is living that fantasy. All 20 salespeople in his company, like him, work out of their homes.

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Put Stock in Your Salespeople---by Giving Them Stock

Publish Date: Wed, 05/01/1996

How Bill Podley, president of Podley Caughey & Doan, Pasadena, Calif., created a phantom stock program for the company's 90 salespeople.

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'Really, I Can Explain!' Excuses That'll Curl Your Hair

Publish Date: Mon, 04/01/1996

When it comes to finding out why the deal fell through, sometimes it's better not to ask. Otherwise, you'll spend too much time banging your forehead on your desk.

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Six Secrets of Smart (and Legal) Help-Wanted Ads

Publish Date: Fri, 03/01/1996

When you recruit employees or salespeople, watch out. Poorly worded ads can provide evidence of discrimination or even create binding contracts with workers.

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I'm Mad As Hell, and I'm Not Going to Take It Anymore

Publish Date: Fri, 03/01/1996

Broker Frank Slason, president of Slason Enterprises, Jefferson, Maine shares what irks him.

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The Lighter Side of Training

Publish Date: Thu, 02/01/1996

When all is said and done, you're the primary link between your salespeople and any actual knowledge or skill they develop. Here are a few training guidelines.

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