Sunday
April 20, 2014

For Brokers: Feature Articles

  • Mon, 07/01/1996

    Now that HFS claims Century 21, ERA, and Coldwell Banker as its own---while looking to acquire still more real estate organizations---is a shakeout inevitable? Or will the purchase of upscale Coldwell Banker---or any other company---by the world's biggest hotel franchisor go largely unnoticed by practitioners and consumers?

  • Sat, 06/01/1996

    When it comes to being in a franchise, is the grass always greener on the other side? Perhaps the best way to find out is to ask people who've been on both sides--which is what we did.

  • Sat, 06/01/1996

    Ask yourself these questions.

  • Sat, 06/01/1996

    You're the new brokerage on the block, and you need to build name recognition. What to do? Affiliating with a popular local sports team is a good bet.

  • Sat, 06/01/1996

    Century 21 brokers can expect higher profit margins as a result of new brand extensions, new products and services, and ancillary business opportunities, according to Bob Pittman, managing partner and CEO of Century 21 Real Estate Corp.

  • Sat, 06/01/1996

    A humorous look at the difficulties of being a broker.

  • Wed, 05/01/1996

    We set out to find the oldest real estate company in the United States and ended up with a tie. What are the odds?

  • Wed, 05/01/1996

    The Polo Group hired a former headhunter who had become an employment consultant. She developed a proposal to show Polo how to go after the displaced-exec market themselves.

  • Wed, 05/01/1996

    Aren't there times you wish you never had to see the salespeople in your company? Broker-owner Melvin Simpson, of TeamOne Real Estate Network Inc., is living that fantasy. All 20 salespeople in his company, like him, work out of their homes.

  • Wed, 05/01/1996

    How Bill Podley, president of Podley Caughey & Doan, Pasadena, Calif., created a phantom stock program for the company's 90 salespeople.