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June 18, 2013
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For Brokers: Feature Articles

  • Fame by Proxy
    Sat, 06/01/1996

    You're the new brokerage on the block, and you need to build name recognition. What to do? Affiliating with a popular local sports team is a good bet.

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  • Century 21 Plays the 'Brand Awareness' Card
    Sat, 06/01/1996

    Century 21 brokers can expect higher profit margins as a result of new brand extensions, new products and services, and ancillary business opportunities, according to Bob Pittman, managing partner and CEO of Century 21 Real Estate Corp.

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  • You Know It's Not Your Day When . . .
    Sat, 06/01/1996

    A humorous look at the difficulties of being a broker.

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  • The Oldest Companies: 108 and Counting
    Wed, 05/01/1996

    We set out to find the oldest real estate company in the United States and ended up with a tie. What are the odds?

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  • Recruiting: Headhunters Didn't Work, but a Consultant Did
    Wed, 05/01/1996

    The Polo Group hired a former headhunter who had become an employment consultant. She developed a proposal to show Polo how to go after the displaced-exec market themselves.

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  • Gee, I Feel Really at Home With Work
    Wed, 05/01/1996

    Aren't there times you wish you never had to see the salespeople in your company? Broker-owner Melvin Simpson, of TeamOne Real Estate Network Inc., is living that fantasy. All 20 salespeople in his company, like him, work out of their homes.

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  • Put Stock in Your Salespeople---by Giving Them Stock
    Wed, 05/01/1996

    How Bill Podley, president of Podley Caughey & Doan, Pasadena, Calif., created a phantom stock program for the company's 90 salespeople.

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  • 'Really, I Can Explain!' Excuses That'll Curl Your Hair
    Mon, 04/01/1996

    When it comes to finding out why the deal fell through, sometimes it's better not to ask. Otherwise, you'll spend too much time banging your forehead on your desk.

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  • Six Secrets of Smart (and Legal) Help-Wanted Ads
    Fri, 03/01/1996

    When you recruit employees or salespeople, watch out. Poorly worded ads can provide evidence of discrimination or even create binding contracts with workers.

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  • I'm Mad As Hell, and I'm Not Going to Take It Anymore
    Fri, 03/01/1996

    Broker Frank Slason, president of Slason Enterprises, Jefferson, Maine shares what irks him.

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