OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Tuesday

May 21, 2013

For Brokers: Feature Articles

Compensation Plans for Brokers

Publish Date: Thu, 01/01/2004

Whatever mix of art and science you use to set your plans, make sure you have a clear picture of how much your associates cost you.

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Companies to Watch: HomeVestors of America

Publish Date: Thu, 01/01/2004

Jodi Turbyfill leaves most of her company’s business these days to the two associates who work with her at her Lighthouse Point, Fla., office, near Ft. Lauderdale. That’s because Turbyfill and her husband, Terry, have their hands full buying homes that have seen better days, fixing them up, and selling them for as close to market price as possible.

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Winning the Publicity Game

Publish Date: Mon, 12/01/2003

Without a doubt, such publicity has marketing value that advertising dollars can’t buy. Consumers attach credibility to an appearance in a news piece that they won’t always attach to paid advertising.

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Companies to Watch: Century 21 Home Team Realty

Publish Date: Mon, 12/01/2003

With roots that go back more than 50 years, Home Team is the old-timer in the area, leaving other companies to play catch-up with its brand marketing.

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Texas Manager Finds Niche in Training, Recruiting

Publish Date: Sat, 11/01/2003

One expert trainer revels in the ability to support and develop future real estate licensees in Plano.

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Going Commercial

Publish Date: Sat, 11/01/2003

Launching a commercial division can be a smart move for a residential brokerage whose associates are already generating commercial leads.

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What to Do When You Want to Take Control of Your Company's Accounting

Publish Date: Sat, 11/01/2003

An accounting firm also can advise on how to structure your business entity, whether as an S, C, or limited-liability corporation. Each has advantages under certain conditions, and owners can change their structure as company goals change.

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New Approaches to Business Models

Publish Date: Wed, 10/01/2003

Brokers who’ve adopted alternative models say they’ve found a better way to drive profitability. Here are examples of three alternative models and how they’re faring.

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How Profitable Is Your Business?

Publish Date: Wed, 10/01/2003

It’s important to control costs, but it’s even more important to generate revenue. Being able to do both at the same time is the real secret to having a profitable business. Here are some suggestions that will help keep your business profitable.

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Companies to Watch: Century 21 New Millennium

Publish Date: Mon, 09/01/2003

Since the typical relocation transaction involves more parties and paperwork and generates less revenue than traditional sales, Todd Hetherington chose the efficiency of salaried model for his Kingstowne relocation office in Alexandria, Va., four years ago.

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