OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Wednesday

May 22, 2013

For Brokers: Feature Articles

Do a Reality Check on Your Recruiting Costs

Publish Date: Tue, 09/01/1998

Take the time to do the math. It’ll drive home the importance of recruiting the right candidate.

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Companies to Watch: City One Real Estate

Publish Date: Tue, 09/01/1998

After successful careers with a large New York City-based commercial-industrial company, Rob Morel and Avi Feinberg formed City One Real Estate to couple big-business-like financing with real estate services for small and midsize businesses in the outer boroughs of New York.

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Structure Your Merger Messages Wisely

Publish Date: Sat, 08/01/1998

How do you prepare your salespeople for a merger or an acquisition? Or, in the case of a franchise affiliation, what are the secrets to success when adding a new brand name?

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Faith, Hope, and Real Estate: Spiritualism Guides Brokers Through Tough Business Waters

Publish Date: Sat, 08/01/1998

Do religion and real estate mix? A small but growing number of brokers and salespeople think so. Money isn't their objective. Integrating their beliefs with their business is.

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How to Tolerate, er, Adjust to Work-at-Home Salespeople

Publish Date: Sat, 08/01/1998

Here are some tips from several brokers who've struggled with telecommuting woes and who now make sure that work-at-home salespeople don't sap company resources or throw their business into a tailspin.

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Companies to Watch: Arthur Kowitz Realty

Publish Date: Sat, 08/01/1998

The success of Arthur Kowitz Realty suggests that real estate investors appreciate a company that focuses specifically on their needs, a company that doesn’t treat their relatively small segment of the market as a sideline or peripheral business.

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Brokers’ Spending Strategies Follow New Course

Publish Date: Wed, 07/01/1998

Besides the profit squeezes everyone knows about—bigger commission shares for salespeople and rising advertising costs—brokers have been pumping a lot of money into computerization. Meet three brokers from different-sized companies who spend money with an eye toward making more.

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Net May Force Brokers to Manage Two Business Models

Publish Date: Wed, 07/01/1998

Today’s technological mystery is the Internet. What challenges does it pose to the brokerage business? What consumer needs does it meet?

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8 Ways to Cultivate a Family-Friendly Company Environment

Publish Date: Wed, 07/01/1998

We surveyed a handful of practitioners to find out what they’re doing to swing the kid vote their way. Spread the word at your next sales meeting.

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Partners in Safety: 5 Security Steps for Companies

Publish Date: Wed, 07/01/1998

Real estate companies are often in the best position to help keep practitioners out of harm's way, say crime experts. Here are five ideas they say you might try to keep safety first in the minds of your salespeople.

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