OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Monday

June 17, 2013

For Brokers: Feature Articles

Companies to Watch: New Home Marketing

Publish Date: Sun, 03/01/1998

Since many builders in their area are small—selling about 20 homes a year—they can’t afford to implement an in-house marketing company for their developments. That’s where Jim Wood and Jim Miner step in.

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Three Franchisors Talk About Salaries, Differences, and the Future

Publish Date: Sun, 02/01/1998

Industry observers these days are forecasting a paradigm shift in the way the business works and the way brokers compensate their sales force. But leaders within three major franchises are telling a different story.

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Companies to Watch: Membership Realty

Publish Date: Thu, 01/01/1998

About a year ago, the company started recruiting people looking for career changes--a large group, considering the turmoil in today’s workplace--people who have basic skills because of their professional background, though they may not have actual sales experience.

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Companies to Watch: Michael Saunders Real Estate

Publish Date: Mon, 12/01/1997

Broker-owner Michael Saunders' one-year-old high-tech real estate gallery offers consumers a high-touch environment.

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A Rose by Any Other Name

Publish Date: Sat, 11/01/1997

What’s in a name? For real estate companies, the answer is thousands, even millions of dollars spent to develop name recognition. So if a legal or marketing storm causes you to abandon one name for another, consider these tips.

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Will the Brokerage Industry Become Extinct?

Publish Date: Sat, 11/01/1997

Whether the real estate industry survives in its present form is the question of the hour for three industry observers Tom Dooley, Stefan Swanepoel, and Michael Abelson in their new book.

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Recruiter Says Less Is More: 'Decruit' Mediocre Producers

Publish Date: Sat, 11/01/1997

The key is to remember that if salespeople aren’t pulling their weight, they’re messing with your livelihood.

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Fee for Service Challenges Tradition

Publish Date: Sat, 11/01/1997

Peter Mooz is bucking tradition by changing the way he's paid by buyers and sellers. He views traditional compensation methods as a wave of the past.

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Companies to Watch: Pacific Union

Publish Date: Sat, 11/01/1997

In September the company rolled out its mobile salesperson program, which enables salespeople who've invested in laptops and other mobile technology to work from wherever they are.

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Boss Motivates Salespeople by Sending Them Home

Publish Date: Wed, 10/01/1997

Ever wonder what the world will look like after the great home-office migration? Take a gander at Online, REALTORS®.

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