OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Saturday

May 25, 2013

For Brokers: Feature Articles

Measuring Internet Success

Publish Date: Thu, 07/01/1999

There is no established standard for measuring Internet success at this stage in the development of the new medium, and companies have no specific target to satisfy a return on investment. However, pioneers point to a number of advantages, ranging from increased sales volume to the growing number of hits at their Web site, greater productivity per salesperson, and wider exposure for their property listings.

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Companies to Watch: Showcase of New Homes

Publish Date: Thu, 07/01/1999

High-tech Showcase builds customer convenience.

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Companies to Watch: Fidelity Real Estate Group Inc.

Publish Date: Tue, 06/01/1999

Since each sales associate at Fidelity Real Estate Group Inc. became an owner of the company in 1995, the office has been filled with top producers and individual sales volume has shot up 300 percent.

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Companies to Watch: Dutra Realty Enterprises Inc.

Publish Date: Sat, 05/01/1999

In the past five years Dutra Realty has acquired four more offices, tripled its sales force, and quadrupled its closings while integrating state-of-the-art technology into a company that still prizes a family atmosphere.

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Brokers Looking for Brands

Publish Date: Sat, 05/01/1999

Branchising, around for more than a decade, has found steady ground among brokers looking for a local franchise. And newer entries, like REALTEC and EXIT, are trying to establish themselves as players.

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Making Your Business Mirror Your Market

Publish Date: Thu, 04/01/1999

A growing contingent of savvy brokers are opting to turn their offices into cultural reflections of the neighborhoods they serve. Tough work, sometimes, but those who pursue multiculturalism in their offices say the benefits range from ensuring adherence to fair housing laws to gaining new access into the burgeoning ethnic markets.

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Companies to Watch: William Raveis Real Estate and Home Services

Publish Date: Thu, 04/01/1999

With Internet use taking quantum leaps every year among homebuyers and homesellers, William Raveis envisioned a new business: a completely paperless company offering services online to consumers, sales associates, and vendors.

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Motivating Your Sales Team

Publish Date: Mon, 03/01/1999

The rah-rah pep talk has long been the chief model for inspiration in real estate sales. But is it still the best way to galvanize your salespeople?

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Companies to Watch: Century 21–A Action

Publish Date: Mon, 03/01/1999

When Century 21–A Action broker-owner Yvonne Dower began seeing a dramatic demographic change in her Dallas-area market about three years ago, she started recruiting bilingual salespeople. It’s paid off with a big hike in referrals and a 19 percent increase in closings.

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Behavioral Patterns Questionnaire

Publish Date: Mon, 02/01/1999

Only a fraction of managers in real estate companies today use behavioral testing to help them in their hiring decisions. But the idea may be catching on, particularly among managers who like to recruit their sales force from the ranks of people new to the industry.

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