Sunday
December 17, 2017

New Tools to Get You in Front of Global Buyers

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New Tools to Get You in Front of Global Buyers

New tools are coming to REALTOR.org to facilitate better connections between you and international clients. During Wednesday’s global forum at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., representatives from the National Association of REALTORS® and realtor.com® unveiled interactive maps visualizing data on where international buyers are searching for property in the U.S. The maps, which members can preview at REALTOR.org, also list the most popular metros for international buyer traffic, and the data is updated monthly.

Read more: How to Get—and Keep—International Clients

In the coming weeks, REALTORS® will be able to use an embed code to put these maps on their websites, in blogs or online marketing materials, or in presentations.

NAR also announced that as part of the reorganization of REALTOR.org, the site will host a tool so that its content can be translated into 11 additional languages, including Chinese, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Romanian, Russian, and Spanish. The tool will be rolled out by the end of summer. The goal, presenters at the forum said, is to further facilitate awareness of the REALTOR® brand to potential home seekers around the world.

REALTORS®’ influence is also spreading to more nations. During the forum, NAR’s Global Business & Alliances Committee gave several updates about their efforts to expand the REALTOR® brand:

  • There are now 2,800 CIPS designees in 40 countries, 345 of which earned the designation in the last six months. Associations in Costa Rica, Jamaica, Dubai, and Canada are the latest to being teaching CIPS courses.
  • The 2015 REALTORS® Conference & Expo in San Diego saw a record number of international attendees and countries represented. There were 1,521 international attendees representing 66 countries. A third of the world’s nations were represented at the conference.
  • NAR is lobbying Congress to make the EB-5 Regional Center pilot program permanent. The program, which is set to expire in September, helps foreign investors gain U.S. citizenship when they invest in U.S. capital to spur job creation and economic development.

—Graham Wood, REALTOR® Magazine