October 22, 2016

Home Loan Caps Could Go Away for Veterans

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Home Loan Caps Could Go Away for Veterans

An effort is gaining ground to let veterans using federally backed, zero-down financing buy their home without having to worry about loan caps. Right now, VA loans are capped based on market area. That makes it hard for veterans to buy a home that costs more than $417,000. That amount goes far in many markets, but there are also markets where it doesn’t even reach the median home price.

The House recently passed a bill that would eliminate loan caps for VA loans, and now it’s the Senate’s turn to act.

NAR played a role in getting the House to pass the bill, called the “Veterans Employment, Education, and Healthcare Improvement Act,” H.R. 3016.  Sherri Meadows, a REALTOR® in central Florida, recommended changes to the loan caps in testimony before a VA subcommittee, and lawmakers heard the recommendations loud and clear.

NAR’s efforts on the issue, along with Meadows’ testimony, are covered in The Voice for Real Estate, NAR’s news video.

This week's other big real estate stories:

Commercial real estate finance. Real estate professionals say loans for most property types in most markets remain very difficult to get. The only real bright spots are multifamily loans, which benefit from Fannie Mae and Freddie Mac guarantees. But office, industrial, and retail loans remain a tough sell, especially in secondary and tertiary markets. And yet some federal regulators are saying commercial lending is getting too loose.

Airplane landing patterns. The Federal Aviation Administration wants airlines to use a single landing pattern if an airplane has to land with one engine not working. That would mark a change from what happens today. Right now, airlines set their own landing path based on the type of plane and other data.

For NAR, safety is the crucial issue. It’s joined a big coalition asking the FAA to put the matter through the regular rule-writing process, which allows for public input. That’s not the approach the FAA has taken up to this point. Should the FAA prevail without input, some developments that have already been approved could be affected—and there’s no way to look at the data the FAA is using to base its action on.

NAR’s new digital ad campaign. One of the side effects of digital communication is it can make people slow to get out from behind their screens to talk to someone face-to-face. That’s especially an issue with young people, who’ve grown up with technology.

Keep up with all of the biggest stories in real estate by watching the Voice of Real Estate news series.

Research conducted for NAR last year found that young people experience a high level of anxiety when it comes time to move from online home shopping to actually talking to a real estate professional. As long as they’re gathering information on their phone, tablet, or laptop, they’re fine. But as soon as they want to talk to someone in the business, they find themselves outside their comfort zone. That’s an interesting finding from a sociological standpoint, but from a business standout, it’s a problem. That’s why NAR did something different this year with its national ad campaign. Instead of focusing on the benefits of home ownership or why now is a good time to buy, it focused on this tension-point for young people

The campaign does this in two ways:

  • First, it designed content that speaks directly to people who are comfortable gathering information online but less so picking up the phone.
  • Second, it designed a digital-first strategy for placing ads. That means focusing on what people see on their phones, tablets, and laptop and putting less emphasis on what they see on their TVs.

Traditional media like TV, radio, and print remain important, but because young people live their lives online, the campaign places a new emphasis on the digital side.

—By Robert Freedman, REALTOR® Magazine