October 28, 2016

Campaign Urges Consumers: ‘Get Realtor®’

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Campaign Urges Consumers: ‘Get Realtor®’

The National Association of REALTORS® launched a new advertising campaign that wants consumers saying: “Get Realtor®.”

“When it comes to real estate and the Internet, today’s consumers don’t always know what they don’t know,” says NAR President Tom Salomone. “The Get Realtor® campaign demonstrates how REALTORS® – members of the National Association of REALTORS® – can help buyers, sellers and investors succeed. We want today’s consumers to understand that having a REALTOR® at their side is their competitive advantage in the real estate transaction.”

Brokers: Find out more behind the strategy of the new “Get Realtor®” campaign here

NAR hopes the campaign will reach all generations of home buyers and sellers, particularly millennials, who are currently the largest home-buying cohort.

“To reach new generations, we’ve created advertising that is dramatically different and bold enough to break through the clutter and get noticed, and help drive consideration of REALTORS®,” says Salomone. “Also, our own research found that consumers have anxiety about reaching out from behind their tech screens for professional assistance, including from a REALTOR®. With this campaign, consumers will be exposed to a redefined brand in more contemporary channels that demonstrates why consumers need to Get Realtor®.”

The campaign will include social, digital, print, and radio efforts to get the message out.

To learn more about the “Get Realtor®” ad campaign and to find campaign materials to use in your business, visit

Source: National Association of REALTORS®