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September 25, 2016

How to Celebrate 100 Years of REALTORS®

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How to Celebrate 100 Years of REALTORS®

This year marks the centennial of the REALTOR® mark. The National Association of REALTORS® adopted the term "REALTOR®" 100 years ago to identify that its members are committed to protecting property ownership.

To celebrate, NAR has launched a website for REALTORS® to submit pictures and stories that highlight the work they've done across the nation. Read their stories and submit your own at 100years.REALTOR.

"In 2016, we are proud to celebrate 100 years of distinction of REALTORS® and the power they hold in protecting the American dream, advocating for property ownership and healthy communities, and making tomorrow a better place to live," NAR notes on the site.

NAR's latest consumer advertising campaign also focuses on defining the value of the REALTOR® brand. The campaign sets out to help consumers understand how REALTORS® offer a competitive edge and greater insights into local markets, serve as consumer advocates, and form connective tissues in their communities. The campaign uses the "Get REALTOR®" logo, and NAR is asking its members to watch for the messaging on social, digital, radio, and television platforms beginning later this month and into early February.

Source: “REALTOR®: Celebrating 100 Years of Distinction,” RISMedia (Jan. 13, 2016)