October 23, 2016

3 Times an Open House Snagged a Buyer

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3 Times an Open House Snagged a Buyer

Many agents say open houses aren’t good selling tactics because they don’t attract serious buyers. It may be true in many cases that people don’t come to an open house with the intention of making an offer, but once you’ve got them there, what can you do to convince them to get serious about your listing?

Read more: Should You Still Be Doing Open Houses?

The key is to use the open house as an opportunity to demonstrate the experience of living in the home. Demonstrate the lifestyle and give visitors the perspective of being the owner, then you might get them to think twice and convert those looky-loos. But what does it mean to demonstrate a lifestyle?

Here are three scenarios in which real estate professionals used an open house in such a way — and got a buyer each time.

—REALTOR® Magazine