May 23, 2018

Builders Try Star Wars Décor to Hook Buyers

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Builders Try Star Wars Décor to Hook Buyers

Capitalizing on the Star Wars frenzy, builders like Toll Brothers are using the force in staging a model home in one of its properties in Magnolia, Texas. Movie-themed products are huge this season, and they’re inching into home décor too.

Read more: 6 Jedi-Like Tricks to Boost Your Likability

Toll Brothers used the Star Wars theme to decorate a child’s bedroom in one of its model homes. The room is complete with a Pottery Barn Millennium Falcon bed.

“Timing on selecting these themes is important,” says Waleska Vega, Toll Texas division senior marketing manager. “New model homes are getting more and more specialized. The game is to stand out beyond fancy curtains and color-coordinated bedding.”

Toll Brothers says they try to apply themes to secondary bedrooms and entertainment areas, like media rooms, to create “memory points” for potential buyers.

Other Star Wars home décor hitting the market is a faucet that resembles a light saber and even a Han Solo-inspired toilet seat.

Source: “Star Wars Home Décor Takes Off,” BUILDER (Dec. 18, 2015)