May 26, 2018

Walking a Fine Line With Celebrity Homes

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Walking a Fine Line With Celebrity Homes

Real estate professionals tasked with selling celebrity homes have to balance the need for privacy with the need to generate exposure. 

Allison Mazer of Gibson Sotheby's International Realty listed the Boston penthouse of Patriots quarterback Tom Brady without interior images. And while doing so presented a challenge, she stresses the need to adapt to clients' preferences. 

"The first step is to understand the goal of the seller," she says.  "My objective is to convey the property to serious buyers who find value in the property itself and find the celebrity ownership to be of minor significance." 

Agents also may have to depersonalize the house, removing memorabilia and photographs, for instance. 

"A celebrity house can be so stylized that it's hard for a potential buyer to envision the house as theirs," says Deborah Barry, who listed celebrity lawyer Alan M. Dershowitz’s West Cambridge, Mass., home in October 2012.  "The house that it was when I first walked in and the house that it was when we put it on the market were very different."

Source: "How Do You Sell Celebrity Homes?" Boston Globe (May 16, 2014)

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