April 21, 2018

'Accuracy Matters' in Listing Ads,® Says in Campaign

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'Accuracy Matters' in Listing Ads,® Says in Campaign® has rolled out a national advertising campaign to educate consumers about the importance of accuracy in residential listings. Its campaign, “Accuracy Matters,” features two 30-second commercials that aim to raise awareness about out-of-date listings on competitor websites.

The ads, which will be featured nationally throughout the year on television and online, show home buyers looking for homes using inaccurate real estate search applications versus® mobile apps.® has teamed up with the National Association of REALTORS® for another ad to be released later this year that will also aim to educate consumers about how the accuracy of residential listings can prompt a faster, less stressful home search.

“There’s nothing more irritating than finding a home you love during your search and learning that it has recently been taken off the market or that the price has been updated,” says Barbara O’Connor, chief marketing office for Move Inc., which operates®.

O’Connor points to the accuracy of listing ads displayed on® since® has a direct relationship with more than 800 multiple listing services across the country.

Watch the videos, “Mom” and “Doghouse Architects,” below.


Source: “® Champions Accuracy for Consumers with Integrated Advertising Campaign,” RISMedia (May 12, 2014) and “® Says Accuracy Matters in New Ads,” AdWeek (May 12, 2014)

Read more:

Accuracy Matters —®'s New Ad Campaign
Why® Changes Reinforce the REALTOR® Brand