Thursday
July 31, 2014

Relos Share Their Dream Lists

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Relos Share Their Dream Lists

Want to know exactly what employees relocating to a new housing market for a job are looking for in their next home? Cartus, a provider of domestic and global relocation services, recently surveyed 267 brokers who specialize in working with relocating employees to find out the most important home characteristics for those clients.

These were the top three items transferees identified as most important to have in their next home:

  • A larger home than their former residence: 70%
  • New construction: 64%
  • Single story: 37%

Meanwhile, transferees identified the following amenities as the most important in their next home:

  • Upgraded kitchen: 91%
  • Master bedroom on first floor: 60%
  • Finished basement: 44%
  • Pool/spa: 23%
  • Outdoor kitchen: 11%
  • Smart-home technology (such as control via phone/tablet for heat, electricity, electronics, media, security, etc.): 10%
  • Media room/home theater: 7%
  • Fitness room: 4%

When it comes to location, transferees ranked as the two key items of importance: location near a specific school district and less than 30 minutes commute to work.

“A job transfer is a major life change for employees and their families, and finding a home that fulfills their needs is important and enables the employee to transition to the new job efficiently and with little disruption to family lifestyles and routines,” says Gerry Pearce, executive vice president, broker and affinity services for Cartus.

Source: “Home Shopping: Dream Wish List for Relocating Employees,” RISMedia (March 8, 2014)

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