May 26, 2018

An Oscar Nod for Coldwell Banker

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An Oscar Nod for Coldwell Banker

The feeling of coming home has inspired countless filmmakers over the years, so it's fitting that Coldwell Banker Real Estate is debuting a new commercial during the Academy Awards on Sunday. 

The 30-second spot features a voiceover by actor Tom Selleck, who shares a story of the importance of having a home. The commercial depicts home as a place "that shapes our memories, reflects our personalities, and represents where we are always wanted, loved, and cared for," says Sean Blankenship, Coldwell Banker's senior vice president of marketing. "In the end, it describes how our home isn't just the physical center of our world, but the emotional center as well." 

The commercial is part of Coldwell Banker's ad campaign, "Your Home." The brokerage has been targeting its ads during major events. It's last commercial, "Home Sweet Home," which features the Mötley Crüe anthem by the same name, aired during the Grammy Awards on Jan. 26.

"'Your Home' is the fourth commercial in our series showcasing the real value of home, which is far more than just a financial investment," Blankenship says. "The Oscars are perfectly timed to reach consumers with our message of how home plays a role in the story of our lives, while also aligning with the spring home-buying and selling season. It's also fitting that the Oscars will pay homage to the 75th anniversary of 'The Wizard of Oz' and Judy Garland's classic line, 'There's no place like home.'"

Source: Coldwell Banker Real Estate

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