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September 22, 2014

Franchise Breaks into Magazine Business

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Franchise Breaks into Magazine Business

Realty One Group is debuting a print and online magazine this month geared to consumers in the hopes that it will help raise its visibility as a franchise brand nationwide. 

“We want to go head-to-head with brands like RE/MAX, Keller Williams Realty, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices,” Kuba Jewgieniew, Realty One Group founder and CEO, told Inman News. “I want to further solidify us as a lifestyle brand. People have the wrong perception of us based on our attractive compensation model.”

Realty One Group pays agents based upon a flat-fee commission model. The company has 23 brokerages nationwide, mostly located in California, Nevada, and Arizona. In 2012, the franchise was the seventh largest in the country in terms of closed transaction slides.

The publication, called One Magazine, will come out quarterly. Eventually, the company says, the magazine will be published monthly. The first issue was sent to about 250,000 clients and made available at the firm’s branch offices. 

Other franchises have also gotten into the magazine business, such as Keller Williams with its “OutFront” magazine and RE/MAX’s “Above.”

Source: “Realty One Group launches consumer-focused magazine to raise visibility of franchise brand,” Inman News (Jan. 9, 2014)

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2013 Franchise Report