Friday
October 31, 2014

More Women Use Social Media Than Men

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More Women Use Social Media Than Men

A new study by the Pew Internet and American Life Project finds that women have a greater presence on every major social media network except for LinkedIn. 

Seventy-six percent of U.S. adult females who are online use Facebook, compared to only 66 percent of males. The greatest divide was on Pinterest (33 percent of women are active there, while only 8 percent of men are), but the study also found female-dominated gender splits in usage of Twitter (18 percent/17 percent) and Instagram (20/17). On the work-centric LinkedIn, Pew said 24 percent of Internet-using men employ the site compared to 19 percent of women.

The findings are based on data from interviews with 1,801 adults over the summer of 2013. Pew found an uptick in users on every major platform when compared to December 2012. Seventy-three percent of adults who are online now utilize at least one social media channel and 42 percent use multiple sites. Instagram made particularly strong gains in the last year with 18-to-29-year-olds (up nine percentage points to 37 percent) and African Americans (up 11 percentage points to 34 percent).

Source: "Study: Women Love Social Media More Than Men (Unless It's LinkedIn)," Ad Week (Dec. 30, 2014)

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