July 25, 2017

Move Inc. Pulls Realtor.com® Listings from AOL

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Move Inc. Pulls Realtor.com® Listings from AOL

Move Inc., the San Jose, Calif.-based company that operates realtor.com®, has announced that it is ending its agreement to surface realtor.com® listings on AOL's real estate portal. The listings will no longer appear on AOL Real Estate beginning Wednesday at 8 a.m.

Since August 2011, Move has provided AOL Real Estate with its listings data through its syndication platform, ListHub. Listings that have appeared on AOL Real Estate include homes for sale, foreclosures, short sales, and new construction.

In a public statement, Move says that both parties mutually agreed to end the partnership, and Move plans to put more focus on driving traffic directly to realtor.com® in the future.

"In 2014, Move will be focused on connecting more directly with consumers through realtor.com® and empowering real estate professionals with the opportunity to engage more directly with consumers," the statement reads. "We are continuing to invest in and optimize efforts we believe will not only provide traffic, but most directly result in reaching consumers closer to the verge of moving."

In particular, Move said it plans to continue partnering with the National Association of REALTORS® to develop consumer marketing campaigns, including radio and television advertising; to beef up content on realtor.com® to attract and retain more consumers; and to continue investing in the design and branding of the realtor.com® website.

— By Graham Wood, REALTOR® Magazine

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