Wednesday
October 22, 2014

New LinkedIn Tool Offers Up More Info in Your E-mails

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New LinkedIn Tool Offers Up More Info in Your E-mails

LinkedIn announced this week that it is rolling out several new features to its mobile applications, after discovering that 38 percent of its monthly unique users access the social network through a mobile device.

The one generating the most buzz is Intro, a mobile app that allows you to see LinkedIn profiles in your e-mails. When you receive an e-mail, a bar will be embedded in the e-mail that displays the person’s photo and title, if the person has a LinkedIn account. You can tap on that information to reveal more about the person, including their connections, education and employment history. 

The app works with the iPhone Mail app, as well Gmail, Yahoo, and iCloud accounts. A Microsoft Exchange version will be coming soon, LinkedIn officials say. 

“Intro gives you everything you need to put faces to names, establish rapport, and be better at what you do,” says Rahul Vohra, the co-founder of Rapportive. In 2012, LinkedIn purchased Rapportive, which was an add-on to Gmail to view contacts’ social media information.  

To use the service, visit LinkedIn’s Intro Web site and sign up with an e-mail address and password.

LinkedIn offers four other mobile apps, including its flagship LinkedIn app, Contacts, Recruiter, and Pulse (a news aggregation app). LinkedIn announced that it will soon release an integrated app for Pulse that shows personalized news. 

“There’s two and a half times the activity on mobile compared to desktop,” says LinkedIn’s CEO Jeff Weiner about the social network’s users. “Mobile is redefining LinkedIn.”

Source: “LinkedIn Puts A Face To E-Mail With 'Intro,' Sees Mobile Usage Soar,” Forbes.com (Oct. 23, 2013)

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