Wednesday
October 22, 2014

Realtor.com® Scores Goal as NHL Team Sponsor

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Realtor.com® Scores Goal as NHL Team Sponsor

The NFL and NHL seasons are underway, but forget about the teams — it's real estate companies that are making big plays.

Brokerages fight for high-profile sponsorships with top-seeded sports teams every year, and next up to score is realtor.com®. NAR's official listing Web site, which is operated by Move, Inc., announced that it has inked a deal to become the exclusive sponsor of the NHL’s San Jose Sharks. Call it neighbors helping neighbors: the ice hockey team's home rink is just two blocks away from realtor.com's headquarters in San Jose, Calif., which was one big reason the two teamed up, says Barbara O'Connor, chief marketing officer of Move.

“We continue to look for ways to connect with on-the-go, busy consumers to provide a personalized and powerful real estate experience on their mobile devices,” says O'Connor. "Our agreement with the San Jose Sharks aligns perfectly with the audience we want to reach.”

So just what does realtor.com® get from the deal? Let's just say it's one heck of a goal. Read the details at REALTOR® Magazine's Speaking of Real Estate blog.

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