Thursday
April 24, 2014

Century 21 Takes on Bobsledding

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Century 21 Takes on Bobsledding

Century 21 Real Estate announced that it is the official sponsor of the USA Bobsled and Skeleton Federation, adding to its growing list of major athletic events that it sponsors. The brokerage says its latest sponsorship is part of its campaign, “Smarter. Bolder. Faster."

"Whether it's the Super Bowl, the Bobsled team, U.S. Soccer, or the Indy 500, we are committed to showcasing the capabilities of our sales professionals in front of the largest audiences on a global scale, and in association with world-class events,” says Bev Thorne, Century 21's chief marketing officer.

The Century 21 logo will be wrapped around the sled in black and gold and will debut during the 2013-2014 World Cup season. The Century 21 logo will also appear on all national team sleds, team jackets, and speed suits. 

"We have an ambitious growth plan, and this initiative will help us as we continue to build our presence in the United States and around the globe," says Rick Davidson, president and CEO of Century 21. "Our brokers and agents will benefit from the visibility and credibility a campaign like this will generate from real estate consumers and fans of the Games."

Source: “Century 21 Real Estate Speeds Up its Marketing Strategy with USA Bobsled and Skeleton Team Sponsorship,” Century 21 Real Estate (Sept. 11, 2013)

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