May 22, 2018

Brokerage Turns Blog Into News Site

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Brokerage Turns Blog Into News Site

It's not unusual to see real estate brokerage Web sites with search tools or neighborhood and listing videos. But Chicago-based Dream Town Realty is going a step further with a blog that is run like a news site.

The company launched its magazine-like blog earlier this year, paying freelance writers to produce original content and featuring stories and videos about other brokers' listings. The blog also includes listing and neighborhood profiles, do-it-yourself tips, financial advice, and general Chicago real estate news. 

"We were looking for ways to keep the consumer interested," says Dream Town Realty President Yuval Degani. "We win when consumers come to our site."

Source: "Chicago Broker Aims to Stand Out From the Crowd With Blog Run Like a News Site," Inman News (August 28, 2013)

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