January 24, 2017

Realtor.com® Expands New-Home Offerings

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Realtor.com® Expands New-Home Offerings

Realtor.com® users can now shop for new-home plans and communities alongside resale listings. The site announced that it has added more than 44,000 new-home plans from thousands of new-home communities to its database as part of a joint venture with Builders Digital Experience, the operator of NewHomeSource.com and a provider of digital marketing solutions for home builders.

Realtor.com® users also will be able to conduct specific searches for new homes in the site’s “New Homes & Communities” section. 

“We know that 20 percent of home buyers go into a home search with a preference for a new home, and now realtor.com® is providing home buyers with a complete and accurate picture of available home options in their area,” says Tim Costello, chief executive officer of BDX.

Realtor.com® plans to launch ad campaigns within its new-home sections that feature educational articles about the importance of REALTOR® representation in a new-home sale. 

“REALTORS® have always been, and will always be, a crucial component of the home-buying and selling process,” says realtor.com® President Errol Samuelson. “As we deepen our consumer experience, we’re also establishing key opportunities to better educate consumers and highlight the importance of working with a REALTOR®.”

Source: “New Home Communities Now Featured on Realtor.com,” RISMedia (Aug. 19, 2013)

Read more:

Why Realtor.com® Changes Reinforce the REALTOR® Brand
NAR Directors 'Green Light' Realtor.com® Expansion
Questions and Answers About the Realtor.com® Vote