May 25, 2018

4 Ways to Boost Exposure on LinkedIn

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4 Ways to Boost Exposure on LinkedIn

LinkedIn can help real estate agents create a unique and personal professional brand by taking control of the people they connect with, the groups they join, the recommendations they give and receive, and the ways they express their real estate skills and experience. 

Here's how:

  • Agents need to completely fill out their LinkedIn profiles—particularly the experience and summary sections—taking care to include past companies, education, affiliations, and activities to help them connect with other professionals. 
  • They should make their profiles public, create a LinkedIn vanity URL to boost their search results, link to their profile in their email signatures and on their websites, and ensure their business cards and printed materials feature a call to action that will drive people to their LinkedIn profiles. 
  • Agents also need to connect with clients on LinkedIn to boost their number of connections and increase their visibility, trade endorsements with other professionals, and join and participate in relevant local community groups. 
  • They should set aside 20 minutes twice per week for replying to comments and questions in their groups and initiating conversations in the groups they lead.  Agents need to maintain an active presence on LinkedIn and nurture their connections if they hope to generate leads.

Source: "The 8-Step LinkedIn Marketing Plan," RISMedia (April 25, 2013)

© Copyright Information Inc. 2013

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