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November 21, 2014

How to Sell More Homes This Spring

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How to Sell More Homes This Spring

With bidding wars on the rise, interest rates expected to slip, and home sales increasing this spring, real estate professionals need to position themselves to succeed in the current market.

To secure more listings, they should engage in strategic networking, focusing on their farm area, and attending community meetings and events. They also should call past clients for referrals, cold call to secure new clients, ensure that the message they deliver to their target audience creates an urgency to sell, and revamp their seller presentations to take current market conditions into account.

Meanwhile, buyer’s agents need to inform clients about what to expect in a market where sellers have numerous offers from which to choose, stress the need for them to be flexible with higher down payments or a willingness to deal with sellers’ preferences, and ensure that clients are pre-approved to give them an edge in the seller’s market. Additionally, they should create a buyer presentation with a customizable guide to help house hunters compete for properties.

Source: “How to Sell More Homes This Spring,” Housing Wire (April 10, 2013)

© Copyright 2013 Information Inc.

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