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August 1, 2014

Brokerage Creates 'Sneak Preview' App for Listings

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Brokerage Creates 'Sneak Preview' App for Listings

@properties, a Chicago-based brokerage, has created a mobile app that allows its real estate professionals to market listings to one another before the properties show up in the multiple listing service. 

“Our 1,100 agents form a powerful ‘market within a market.’ The app makes the market incredibly efficient,” says Thaddeus Wong, a co-founder of @properties. "It has generated about a dozen off-market transactions since the launch. It's a game changer for our brokers and a huge benefit to their clients."

@properties says the app is not intended to limit the exposure of listings or to keep deals in house but “to maximize exposure by allowing listings to be marketed during the dead time between getting a listing agreement signed, getting the home ready to show, and getting it out there on the MLS,” Peter Olesker, a spokesman for @properties, told Inman News. 

Olesker also told Inman News that the brokerage’s clients approve the market date for all pocket listings. For non-pocket listings, @properties says the homes they represent are entered into the MLS within 48 hours of receiving a signed listing agreement—which follows REALTOR® association requirements. 

Source: “App Lets @properties Agents Market Listings to Each Other,” Inman News (March 7, 2013)

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