Wednesday
July 23, 2014

What Are the Most Popular Keywords in Real Estate Listings?

|
-A A +A

What Are the Most Popular Keywords in Real Estate Listings?

Real estate agents love to use the buzzword “beautiful” to describe a home they’re listing for sale. It’s the highest-ranking keyword used to describe homes for sale, according to a new study by Point2Homes, which evaluated 300,000 property listings to determine the most popular words that agents use to market homes. 

Other popular buzzwords are “spacious” and words that describe a home’s features like “hardwood floors” or “stainless steel appliances,” according to the study. 

Researchers found that some words are more popular in different regions of the U.S. to describe listings. For example, on the East Coast, listings were more often found to be described as “move-in ready” and "renovated.” On the West Coast, listings were often found to contain the words of “beautiful” and “mountain or ocean views.” Broken down even into a metro level, in New York City, words such as “closet space,” “city views,” “soaking tub,” and “sunny” were popular buzzwords to attract buyers in listing ads, the study found. 

Source: Point2Homes

Read More

Research Your Advertising to Guarantee its Effectiveness