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October 31, 2014

Commercial Real Estate Embraces Twitter

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Commercial Real Estate Embraces Twitter

Some of the nation's leading commercial real-estate firms are increasing their activity on such social media sites as Facebook, LinkedIn, and Twitter. In fact, a number of brokers say they are doing deals thanks directly to leads generated by such sites.

Many brokers didn't even know what Twitter was in 2010 -- four years after its launch.  Today, CBRE leads "the Twitter pack" among in the commercial realty industry with more than 26,000 followers. Jones Lang LaSalle ranks second with 16,048 followers and has assembled a four-person social-media team that also manages accounts on Facebook and LinkedIn.

Brooke Houghton, a JLL vice president, remarks, "It's definitely something that is a priority for the firm, and we'll definitely continue to invest in it."

Source: "Real-Estate Firms Get a Handle on Twitter," Wall Street Journal (12/10/12)

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