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September 21, 2014

3 Common Blogging Mistakes to Avoid

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3 Common Blogging Mistakes to Avoid

Many real estate professionals have blogs to help them reach out to new customers and establish credibility and expertise. But if you’re not careful, blogging could hurt your brand -- not help it.

Forbes recently highlighted some of the following common blogging mistakes to avoid:  

  • Not posting on a schedule or frequently. “Posting sporadically can impact how well your blog ranks in search engines, but can also hurt readership numbers, as visitors may think you stopped posting and never return,” according to the Forbes article. 
  • Not Using Google+. While the social network has been dubbed a “ghost town” by some, it may be able to help increase your blog’s readership and appear higher in the search rankings. Share your blog posts on Google+ and also use Google’s authorship feature, the Forbes article recommends. 
  • Failing to use images. “A lack of images impacts how a blog post looks when shared on social platforms,” according to the Forbes article. “Using images also helps keep readers engaged on a blog post by providing visual and psychological breaks, which are especially useful for longer posts.” 

Read more about how to counter common blogging mistakes at Forbes

Source: “6 Blogging Mistakes Your Business Should Avoid,” Forbes (Dec. 11, 2012)

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