May 28, 2018

Trump Jumps into Real Estate Brokerage Business

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Trump Jumps into Real Estate Brokerage Business

Real estate mogul Donald Trump has launched a luxury residential real estate firm, Trump International Realty, which is the Trump’s organization first leap into real estate sales beyond the organization’s own properties. 

The rise of foreign buyers in New York City, along with Trump's name recognition abroad, made now a good time to expand, says Kevin Sneddon, senior vice president and managing director of Trump International Realty.

The firm, which opened the last week of October, has 20 agents so far. It has properties primarily in New York City, with plans to expand in the future. Its average listing on the market is $3 million.

"We want to be a real estate brokerage firm known for handling complex and sophisticated deals," Sneddon says. "We pride ourselves in our resources. The Trump brand expertise gives us a serious competitive advantage that helps us deliver on that next level. The Trump brand gives us a global reach."

Source: "Here's Why Donald Trump Thought It Was A Good Time To Launch A Luxury Real Estate Boutique,” Business Insider (Nov. 15, 2012)