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September 19, 2014

Century 21 Prepares for Super Bowl Splash

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Century 21 Prepares for Super Bowl Splash

Century 21 Real Estate says that it plans to once again run TV ads during the Super Bowl game in February, citing last year’s successful debut in the TV ad arena during the high-profile football game. 

"One of the reasons we're going back in 2013, because we saw so much success in 2012," Beverly Thorne, chief marketing officer at Century 21, told Inman News. "We want to make sure our agents are front and center as real estate action picks up.”

Last year, Century 21 claimed to be the first real estate brokerage to ever run a TV spot during the Super Bowl, which boasted more than 100 million TV viewers. Century 21 had run three different 30-second ads, featuring notable names like real estate mogul Donald Trump, NFL Hall of Famer Deion Sanders (NFL Hall of Famer), and Speed Skater Gold Medalist Apolo Ohno.

"We received far more media impressions than we thought," says Thorne, noting that the company received more media impressions in the six weeks surrounding the game than it had in the 12 previous months.

Last year’s Super Bowl ad was a return for Century 21 to the national TV advertising arena, after suspending its TV campaigns in 2009 due to the down housing market. 

Source: “Century 21 Back in the Super Bowl as TV Advertiser,” Inman News (Nov. 12, 2012)

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