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October 31, 2014

Maintain an Edge With Twitter

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Maintain an Edge With Twitter

There are several strategies that real estate agents can employ to market their business via Twitter. They can connect with potential clients through the social media forum by following people with similar interests or occupations or in a certain location and reaching out to them on a daily basis.

WeFollow and Twellow make it easy for practitioners to identify prospects based on niche or location. Twitter additionally can be used to build a database list, but agents must avoid merely publicizing their newsletters. Instead, they must actually engage with followers by retweeting interesting updates and tweeting tips on everything from being a first-time buyer to preparing a home for sale.

They also can boost traffic to their Web sites by connecting their blog to Twitter so that new posts are tweeted automatically or by tweeting about a free homebuyer report or monthly newsletter and directing followers to the opt-in form on their site.

Source: "3 Twitter Marketing Ideas to Build Your Business," RISMedia (10/14/12)

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