Friday
November 21, 2014

How Do Men, Women Make Home Buying Decisions?

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How Do Men, Women Make Home Buying Decisions?

While the price of a home and its square footage are important factors in judging a home, women and men also base their decision largely on how they “feel” and whether the home fits their lifestyle, according to a new survey conducted by Coldwell Banker Real Estate. 

The survey of 1,000 men and women found that the sexes don’t differ too much when it comes to sizing up a home to buy. 

For more than a quarter of home buyers, the home’s “feeling” has to be just right to make them want to buy. Twenty-eight percent of women and 25 percent of men put more emphasis on their feelings about a home than they do the square footage, price, or even the layout, according to the survey.

The survey also found that it doesn’t take multiple visits to a home to know if a home is right for them. Sixty-two percent of women and sixty-one percent of men knew within the first visit if a home was the right one.

“A home is more than square-footage and the number of bedrooms and bathrooms, and this survey shows just how much emotion can play a role in home buying process,” says Jessica Edwards, Coldwell Banker Real Estate consumer specialist. “When two people are looking for a home together, there are many considerations to take into account. Of course, price and layout matter, but ‘feeling at home’ is an important factor.”

Source: Coldwell Banker

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