What Facebook Users Want From Businesses
What Facebook Users Want From Businesses
Facebook users want entertainment or coupons from businesses or brands they friend on Facebook, according to a poll from Stern + Associates. On the other hand, only 19 percent of those polled said they wanted customer service from brands, compared to 43 percent who said entertainment and 38 percent who said coupons will help you better your relationship with clients. (Need a coupon idea for real estate? See The Groupon for Housing)
“Simply asking for customers to ‘like’ your page is not a terrible idea, but the user is expecting a bit more in return after they commit,” an article at Forbes.com notes. “Facebook users are on the platform to connect with friends and family and often complain, very loudly, that they don’t like to be interrupted by marketing messages.”
The article notes Skittles Facebook presence shows off entertainment and coupons in reaching out to customers.
Source: “Survey: Facebook Users Want Entertainment, Coupons From Brands,” Forbes.com (Oct. 3, 2011)
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