Step One to Real Estate Success: Branding
Step One to Real Estate Success: Branding
To generate leads through marketing efforts, real estate agents should develop a brand that distinguishes them from the competition.
They might want to become part of an online directory or sponsor e-newsletters or online events to make their brand visible. Agents also should develop useful content, offering some for free — including blog entries, Webinars and whitepapers — to prospects who fill out a short form with lead-qualifying questions.
Finally, they need to remain foremost in consumers' minds; and they can accomplish this by touching base via phone or e-mail and making sure their contact information is available for those ready to do business.
Source: "Don't Let Focusing on Lead Generation Torpedo Your Branding, Part 2," RISMedia (09/25/11)
(c) Copyright 2011 Information, Inc.
Read More:
Customizable Handouts for Customers
- © Copyright the National Association of REALTORS® unless otherwise noted.
- HEADQUARTERS: 430 NORTH MICHIGAN AVE. CHICAGO, IL 60611
- D.C. OFFICE: 500 NEW JERSEY AVE. NW WASHINGTON, DC 20001
Most Recent News & Commentary