November 30, 2015

2012 Printers: What Others Are Saying


2012 Printers: What Others Are Saying

Here are printing solutions other real estate pros use and how they’re using them.

“Doubling Up”

When Tommy Banks, sales associate with Warrior Real Estate in Northport, Ala., shopped for printers last year, he found such a great deal at OfficeMax, he bought a pair of HP MFM OfficeJet Pro 8500s. After a $50 trade-in on old printers, the units cost just $129 each.

One sits on his desk at the office and the other waits in reserve at home. “I want to print color flyers when I need them, and I can now do that the minute I come in with a new listing,” he says. “Our office has a black-and-white scanner, but there are times you have to wait to use it. So it’s also nice having my own scanner, and one that scans in color.”

“PrintSolutions and Strategies”

As a leader of a busy team at Armor Realty in Tallahassee, Fla., Debbie Kirkland employs multiple printers and print services to meet her document needs and promote her business. At home, she has an HP inkjet. In the office, she has both the HP LaserJet 100 and a leased Konica Minolta C-355.

“We do most of our printing, copying, and scanning in our office,” she says. “But when I want something more glossy or die-cut, [or have] signs with the QR codes we use for each listing, I’ll go to a professional printing service.”

When promoting a luxury home, Kirkland takes printing a step further. “I use a service called to create and order a hardcover photo book just for that listing. It’s been very effective. People can page through it as they visit the house, and it helps remind them I’m the one who will do something a little different” than other real estate professionals in her market, she says.

“Not Quite Paperless, Yet”

“I try to do as little printing as possible, and get around it by distributing documents as PDFs whenever I can,” admits Nicholas Lerner, sales associate with McGrew Real Estate in Lawrence, Kan. “But no matter how much I try, even using DocuSign and electronic signatures, there’s still times when I have to print.”

When Lerner’s Brother MFM finally gave out last year, he replaced it with Kodak’s ESPOffice 2170 for his home office. His reviews are mixed: While the print quality is comparable to his old machine, it hasn’t brought the savings on consumables he anticipated, and he’s had problems with the automatic document feed when scanning, a primary need. “I’ll be back in the market when it breaks, looking for the best value in hardware and the cost of the ink,” he vows.