November 25, 2015

Buyer’s Guide: 2012 Digital Cameras


Buyer’s Guide: 2012 Digital Cameras

The latest cameras can meet your photo and video needs at a nice price. Focus in on our digital cameras guide to find the right one for you.

There are so many good digital cameras available today, it’s a challenge to decide which model offers the best mix of features for your real estate needs.

Image quality is a given. In fact, between a camera’s automatic settings and other advances, there’s minimal difficulty involved in capturing tour pictures or videos that don’t capture listings at their best. And whether you have a favorite camera brand, a preferred style such as a digital SLR, or something in between — there’s a solution for you.

With that in mind, here are a couple of key questions to consider: How will you use the camera, and how much time do you want to invest to master the photo and video process? Some of you, particularly if you deal in high-end listings, may conclude that hiring a pro photographer or videographer is the more practical approach.

Even so, every real estate professional requires some type of camera — if only to send pictures to clients from the field. Some of you may already be using your smartphone that way, and smartphone cameras are starting to encroach on the low end of the camera market. That will be examined further in a future guide. For now, we’ll focus on dedicated tools for capturing photos and video.