Author Bios
Robert Freedman is a senior editor and videographer for REALTOR® Magazine, covering economic conditions, public policy, and law. He can be contacted at rfreedman@realtors.org.
There’ll be no change in strategic direction for Cendant’s Real Estate Services Division as a result of the parent corporation’s decision to split itself into four separately traded public companies, says Richard Smith, chairman and CEO of the division.
Faced with fewer new licensees coming through the pipeline than in large metropolitan areas, brokers in small markets have to recruit smart to stay successful, because they and their competitors are pulling from the same tiny group of candidates.
The United States economy has displayed a powerful resiliency over the last several years, with home sales hitting records and commercial activity reaching robust levels despite a steady stream of big shocks like hurricanes Katrina and Rita. That same resiliency will keep real estate activity strong in 2006.
How do you structure motivation to be effective up and down the ranks of your sales associates, from the top performers to more modest performers? The answer is in tailoring incentives to where your associates are in their career.
