Author Bios
Pamela Dittmer McKuen is a Chicago-based freelance writer.
If you want to increase your office’s sales figures, the obvious solution is to prospect harder for new business. But, that’s the wrong approach, some industry pros say. It’s better to give outstanding service to the clients you have. Word will spread, and business will come to you.
Brokers reveal the benefits and challenges of using the airwaves to build their brand.
The business of real estate is always evolving, but in most brokerages, there’s one constant—the weekly sales meeting. It’s a time to bring the troops together, share timely information, and keep everyone motivated. Even for brokerages where most practitioners are based outside of the office, weekly face-to-face meetings are essential.
During these lean and mean economic times, when spirits often sag and deals are harder to come by, a little coaching could go a long way in inspiring your team and helping them through the rough spots.
Competitions have long served to recognize high achievers and inspire others to ramp up production. Here are some ideas, as well as a look at the pros and cons of bringing competition into a brokerage.
