Pamela Dittmer McKuen is a Chicago-based freelance writer.
Investors renting out property on sites such as Airbnb could generate more income by getting into the world of special-events leases. But there are a number of hurdles to clear in order to make this a winning investment strategy.
In his dual role as marketing guru for his company and head of a 12-person sales team, Steve Nassar rolls out business tactics to the brokerage after some personal beta testing.
A multilingual sales team helps Jerry Koller’s company connect with international clients.
Karen Hall started an in-house design and remodeling center to help buyers and sellers upgrade their properties and increase values.
Tim Greene’s innovation initiative encourages his team to pitch proposals to improve operations à la “Shark Tank.”
George Demchak founded an annual fall festival that keeps the local volunteer fire and rescue company afloat.
Bernie Weinbender's Canadian brokerage pays a draw against future commissions to keep agents' income streams flowing.
Nick Segal left show business for a starring role in real estate. He cofounded a brokerage that gives associates equity in the company.
When agents retire, Bill Hurt doesn’t watch business walk out the door.
The in-house marketing program that Evan Metalios created provides a prospecting advantage to his associates—and his company.
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