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May 23, 2013
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Michael Russer

Michael Russer, a.k.a. Mr. Internet®, is CEO of Russer Communications. He is a leading speaker and author in the real estate industry and has been writing about Internet marketing and virtual outsourcing since the dawn of the commercial Internet.

Articles by this author:

  • Retarget Site Visitors to Convert Leads

    Too often, the people who come to your Web site once don’t come back again. You can increase the odds of online visitors returning to your site and engaging with you by running an effective retargeting campaign.

    By: Michael Russer
  • Increase Site Traffic Through Optimized IDX

    Search engines are constantly crawling sites, comparing information to determine the best results to return to users searching for particular words and terms. By using a few simple strategies, you can leverage your IDX for online searches.

    By: Michael Russer
  • Look Over Your Web Site Visitors' Shoulders

    Want to learn more about how visitors interact with your site? Learn how you can get a better window into their experience with heat maps and real-time visuals of clicks and mouse movements.

    By: Michael Russer
  • Increase Web Site Profitability With Testing

    You really don’t know how your visitors are going to react to any particular part of your Web site until you test it. In the past, this was something only the “big boys” could afford to do. But now there’s a way you can instantly test your site’s ability to engage visitors, so you know for certain what works and what doesn’t.

    By: Michael Russer
  • Turn Raving Fans Into Raging Business

    Want to know how one individual used this approach to develop a Facebook fan page that has more fans than the National Association of REALTORS®, Realtor.com, Coldwell Banker, Century 21, ERA, RE/MAX, and Keller Williams combined? Read on.

    By: Michael Russer
  • 10 Top (Mostly Free) Tools You Can't Live Without

    Don’t you wish you had a way to do so much more using so much less? Well, stop wishing, because here’s Mr. Internet’s Top 10 Tools that can make your business much easier and more profitable.

    By: Michael Russer
  • Your 'Code' to Mobile Marketing Success

    Think of the QR code as a two-dimensional barcode that can contain many different kinds of information and present that information in many different ways. The opportunities for real estate marketing are nearly endless. They effectively turn anything they are printed on into an active and track-able hyperlink.

    By: Michael Russer
  • 7 Measures of Web Site Success

    So many real estate Web sites stop short of achieving their full business-producing potential. Here are some tips to help assess the strength of your Web site and then improve it.

    By: Michael Russer
  • Earn More, Work Less With Virtual Assistants

    Virtual assistants — a personal assistant who works remotely on any number of tasks from assisting with your Web site to closing a transaction — may be your answer to ramping up productivity and keep your business thriving.

    By: Michael Russer
  • Maximize Profits Through Hyper-Targeted Facebook Ads

    Facebook ads offer a convenient, inexpensive way to hyper-target your advertising dollars and almost instantly measure the results.

    By: Michael Russer