Author Bios
Kelle Sparta is the author ofThe Consultative Real Estate Agent: Building Relationships that Create Loyal Clients, Get More Referrals, and Increase Your Sales(AMACOM, 2005). She is also the founder of Sparta Success Systems , a real estate training company.
Foreclosures are everywhere and the market is unsettled. Does this mean that we don’t have a good way to create business? Certainly not!
Many real estate pros market themselves as having “integrity” or being “the best.” But those qualities — while important — don’t necessarily differentiate them. What specific skills and knowledge do you offer, and how should you promote these characteristics?
The real estate profession changes every day, but the qualities you find in top-performing practitioners do not. If you can master these, you'll be successful in any market.
Buyers expect instant responses, but you can't possibly be available all the time. Thankfully, you can automate some systems so that the buyers who come in through the Web get an instant response that will reset their expectation for when they will hear from you.
In real estate, it's important to plan for the long term. We have to have a vision for where we are going, or we'll end up back in the same place over and over again.
