Author Bios
Australian-born Ian Grace, one of the world’s leading authorities on real estate advertising, is the director of IGM Global and head of Ian Grace Business Training. For 16 years, he worked in and researched advertising and customer service in England, South Africa, and the United States.
Don’t give up on your advertising campaign too soon. Repetition is key to attracting a buyer’s eye.
Don't blanket-advertise your listings. Instead, talk directly to various buyers through multifaceted ad campaigns.
Property advertisements in various media platforms should not be in isolation from one another. Tie together wording, imagery, and branding to reach more buyers and achieve trusted consistency in your market.
It's a bold move, but one that may payoff: Include current home owners and their pets in advertising photos to show what makes a house a home.
Adding names to advertising copy can bring a human element to marketing a home for sale, inviting potential buyers to imagine themselves living in that space.
