Australian-born Ian Grace, one of the world’s leading authorities on real estate advertising, is the director of IGM Global and head of Ian Grace Business Training. For 16 years, he worked in and researched advertising and customer service in England, South Africa, and the United States.
If you are serious about dramatically increasing your rent roll, consider changing your focus and taking a new approach to landlord relationships.
Here's how to engage potential buyers with interactive floor plans and well thought out photos in your real estate marketing.
Client testimonials can be the most powerful tool to attract new prospects. Check out these ideas for effectively using testimonials in your marketing materials.
In a follow-up to his 10-part series on writing successful real estate ads, Ian Grace offers bonus tip No. 11, which covers how to research potential buyers and test your advertising.
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