October 20, 2017

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Comment on That Small Backyard Can Still Be a Selling Point by Karen Peyton

Styled, Staged & Sold - Tue, 09/26/2017 - 21:33

I think people are more interested in how they can “use” their backyard as opposed to the size. Since we now consider outdoor areas as an extension of our indoor space, smaller is better.

Comment on The Most Important Rooms to Stage in Your Listings by Karen Peyton

Styled, Staged & Sold - Tue, 09/26/2017 - 21:04

It’s nice you have provided “room priority” since the cost of staging is most often the drawback for most sellers. To stage or not, and the extent to which a declutter will occur, are based upon the motivation of the seller – working through the process or kicking and screaming the whole way.

Comment on What to Do if Your Home Doesn’t Sell by Zach

Styled, Staged & Sold - Fri, 09/22/2017 - 16:23

Have you considered virtual staging? They can make these listings pop all with digital tech. Check out

Comment on See Inside a Listing Styled by a Former White House Decorator by Sue

Styled, Staged & Sold - Thu, 09/21/2017 - 21:40

This house and its decoration bore me as much as Obama did

Fall YPN Event Ideas

YPN Lounge - Wed, 09/20/2017 - 12:17

Autumn is upon us, and the changing of the seasons is a great time to put together creative YPN events that will get members excited to be involved. Here are five real-life ideas from YPN groups around the country.

1. Not Your Usual Cocktail Party. Lakes Area REALTORS® Association YPN will host a wine and paint networking event and activity next week. Fall is a great time to get out in your community and connect at season-friendly establishments.

2. Scary Good Meet-Ups. The San Antonio Board of REALTORS® YPN is getting ready for Halloween with it’s upcoming monster mash-themed appy hour next month. A fun twist on a tech event.


Join YPN for a Monster Mash’d Appy Hour on October 24th! Register here: #SABOR #YPN #AppyHour #RealtorLife

— SABoard of REALTORS® (@SABoardREALTORS) September 14, 2017

3. Be the Bell of the Ball. Fall is the time of year most associations install their new leadership. The Fort Collins Board of REALTORS® has made the event a semi-formal masquerade ball complete with a silent auction of hand decorated masquerade face masks benefiting the Future of Housing Community Foundation.

FCBR’s Annual Installation Masquerade Ball is just days away!!

Get your tickets NOW before the EARLY BIRD…

— NoCo YPN (@FCBR_YPN) September 18, 2017

4. Local Flavor for a Good Cause. The Oregon Association of REALTORS® YPN just wrapped up their 10th annual Taste of Portland event featuring local food, drinks, and a silent auction benefiting the OAR HOME Foundation, which supports affordable housing in the state of Oregon.

5. A Little Friendly Competition. The Royal Palm Coast REALTORS® Association YPN gets their members moving at its annual fall event: The Amazing Race Scavenger Hunt. Team of four fulfill tasks and overcome obstacles in downtown Fort Myers in this interactive and exciting networking opportunity.









Small Markets See 4% Gain in Commercial Property Sales

Speaking of Real Estate - Mon, 09/18/2017 - 08:40

Smaller commercial properties in secondary markets are still attracting buyers at good prices, but demand for big-market mega-properties appears to be easing, NAR second-quarter data suggest. Large markets saw a 5 percent annual decline in sales, while smaller markets saw a sales boost of 4 percent.

“Shrinking cap rates and the higher interest rate environment are expected to lead to a plateau in price growth over the next year, especially for Class A assets in large markets,” NAR Chief Economist Lawrence Yun says. “As a result, investors will continue to look to small and tertiary markets for properties that have the best opportunity to provide stability and generate solid returns.”

On a national basis, vacancy rates are expected to retreat 1.1 percent to 11.9 percent for offices, 1.1 percent to 7.8 percent for industrial properties, 0.4 percent to 11.4 percent for retail, and 6.6 percent to 6.1 percent for apartments.

“A very healthy labor market and stronger confidence and spending from both consumers and businesses boosted economic expansion to a solid 3.0 percent last quarter,” says Yun.
“There’s momentum for more of the same growth to close out the year, which bodes well for sustained interest in all types of commercial space.” Yun added that the demand cycle for properties in larger markets is maturing, which means investor interest will likely focus on smaller markets.

Coverage in The Voice for Real Estate.

Design a Social Media Post in Less Than 5 Minutes

YPN Lounge - Wed, 09/13/2017 - 12:06

Lee Davenport

By Lee Davenport

Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!”

Dr. Lee’s response: You are over-spending your time on creating social media posts for your business. I get it… it’s either waste too much time designing a flyer-post or just get the info out ugly. Don’t settle anymore. Watch this video to see how Adobe Spark Post can help you stylishly brand your business content in less than five minutes. By the way, the thumbnail image for this video was made in under five minutes following this advice and using the template from the video. Womp, womp! I use it, too.

Disclaimer: “Under the Sells-scope” and “Ask the Coach” reviews are my unbiased, unpaid opinion so that you get the real truth on the matter.

I would love to hear from you. Give me a shout on Facebook, Instagram, YouTube, and Google+, or by visiting LearnWithLee.Realtor. Want more of the best practices from our nation’s top producers? Grab your copy of the short read, Profit with Your Personality. And, be sure to tell the real estate agents you know to get a copy of the 5-star rated workbook, Plan to Win!, to transform their real estate sales game plan. Here’s to your success.

Dr. Lee Davenport is an Atlanta-based real estate coach who trains agents, teams, brokerages, and other business organizations on how to use today’s technology to work smarter. Join Lee’s free RE Tech Insider’s Club by visiting www.LearnWithLee.REALTOR.


25% of Male Agents Carry a Gun

Speaking of Real Estate - Tue, 09/12/2017 - 15:37

Safety is a concern in the real estate industry and it’s not limited to female agents. Recent NAR survey data show that a quarter of men in the business carry a gun to protect themselves. The survey is based on a sample of the NAR membership. Almost 49,000 members were sent the survey and a little under 3,300 responded, for a response rate of 6.7 percent. That puts the margin of error at plus or minus 1.72 percent.

The 25-percent figure of men carrying guns might not be even across the country. More men might carry guns in one area, skewing the national figure higher than it otherwise would be. But, either way, it’s an eye-catching figure. For women, the corresponding numbers is 12 percent. That puts total gun-carrying agents at 16-percent. Overall, pepper spray is the most common self-defense weapon agents use, at 19 percent.

Safety apps are popular. Almost half of all female agents have some type of safety app on their phone. Although the apps differ, one common type of app is simply a way for someone to alert someone else where they are by pushing a button.

Actual violence against agents remains relatively rare, although even one violent act against an agent is one too many. About 5 percent of agents say they’ve been a victim of a crime while on the job. That includes non-violent crimes like having data stolen. About 4 percent of agents self-identify as having been victim of a physical crime: 2 percent say it was robbery, 1 percent say it was assault, and 1 percent prefers not to say.

The fear of crime is quite high, understandably, given that the job often entails meeting people for the first time in different types of settings. More than 40 percent of women in suburban markets say they have felt afraid at one time or another. Sometimes it was at an open house, sometimes it was at a showing.

The data is from an NAR safety report that was released a few weeks ago. It’s a top story in the latest Voice for Real Estate news video from NAR. The video also covers how REALTORS® responded to recent hurricane damage, what’s happening with flood insurance, and how commercial markets are faring (good in secondary markets and less good in bigger markets, where big properties are seeing prices flatten). Watch the video. 


Commercial Best Practices at Associations Commercial Headlines - Tue, 09/12/2017 - 04:00

Share your best practices for serving and engaging the commercial member at your association. Help us create a resource that all associations may use to serve and elevate their commercial membership by completing the form below: 


Browse through the archive list below to see the best practices associations across the country have created to better serve their commercial... Read More

Comment on Meet Our Bloggers by Peter

Styled, Staged & Sold - Sun, 09/10/2017 - 08:24

Great website indeed! Would be lovely to contribute as a guest blogger in your wonderful website, especially in the South East Asian Property Market. (i.e Singapore & Malaysia). Some of our works are featured in showcasing some of the finest property in singapore

Comment on 8 Home Projects with a High ROI by Fran W. Hoover

Styled, Staged & Sold - Sat, 09/09/2017 - 08:31

This is great info; however, totally misses what’s important to our state of Texas and I would guess a good bit of the Southeast. In our area there is no such thing as a roof costing an average of $6,000. How about $30K? We don’t have basements, etc.
Could we not be more general with our articles . . . or have articles that are ‘area of the country’ specific? Thanks.

Enjoy the Commercial Experience at the REALTORS® Legislative Meetings Commercial Headlines - Thu, 09/07/2017 - 02:00

You're invited to attend the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C. this May. Share your voice and enjoy a full slate of commercial-specific governance meetings and forums, along with a networking reception for you to connect with practitioners from all over the country.

We Know We Need Housing and How to Get It. Unfortunately, That’s Where We Stop

Speaking of Real Estate - Wed, 09/06/2017 - 09:39

Chuck Reed

The United States has a housing shortage. That’s why home prices are rising faster than what many people can afford. But in California, the housing shortage is a crisis. Many people want to live and work in the state, but developers have little incentive to build housing the average person can afford, especially in the hot areas like San Francisco and Silicon Valley. And government hasn’t found the will to be the solution. As former San Jose Mayor Chuck Reed says, “California cares about housing—just not enough to do anything significant about it.”

Reed, who was term-limited in 2014 so couldn’t run again after eight years as mayor and almost 30 years in local government, is an attorney who specializes in land use issues. He was one of the featured speakers at a housing conference NAR hosted earlier this summer in Berkeley, Calif., and his remarks to REALTORS® make it clear he has no shortage of ideas to help get affordable housing built. Of course, his ideas focus mainly on California but they also provide a roadmap the rest of the country can follow.

Take the battle to the Supreme Court

For starters, we should take aim at all the hoops local governments put developers through to get building plans approved—occupancy limits, profit limits, eviction rules—by litigating these restrictions all the way up to the U.S. Supreme Court. As he puts to, “That is the only court where the 5th Amendment seems to be taken seriously.”

Next, change states’ fiscal restrictions to favor housing. He’s speaking about California, but there are lessons here for all states when he talks about modifying property tax allocations so that housing permits generate enough money for cities to pay for increased service demand. He also says states should share sales taxes based on where people live rather than where they buy things. And state and federal transportation money should be allocated to support high-density housing rather than the single-family house on the large lot in the suburbs.

He also wants to see environmental and other reviews streamlined so they’re not used to block developments just because people don’t want them in their backyard.

Long-term, people who care about housing, like REALTORS®, should continue to elect legislators who understand you can’t have job growth without also having places for workers to live.

Reed says California is organized  to make it hard to build housing of any kind, but as the housing crisis makes clear, economic development is only half the equation. The other half is having homes for the people who take new jobs. That’s a lesson that we benefit from no matter what state we’re in, as the continued housing storage throughout the country shows. Click on the PDFs below to read Reed’s full remarks.

Other coverage from the conference.

Conference coverage in the June 12 Voice for Real Estate video:

Comment on 7 Surprising Household Items You Can Use for DIY by Diego Lopes

Styled, Staged & Sold - Tue, 09/05/2017 - 12:56

These are such creative ideas! Some of these I would never think of. Thank you for sharing them!

NAR at ICSC RECon 2017 Commercial Headlines - Thu, 08/31/2017 - 12:00

Each year NAR hosts a booth space at ICSC RECon along with partner Xceligent™. Doing so is part of NAR’s strategy to provide our commercial real estate constituency with services and savings. NAR members are welcome to utilize the NAR booth as a “home base" to book individual table space for deal-making meetings with clients, get personalized demos of Xceligent™ data tools, and enjoy a complimentary cup of coffee, bottle of water, or light snack. 

... Read More

Using Hashtags in Your Online Marketing

YPN Lounge - Tue, 08/29/2017 - 15:40

Lee Davenport

By Lee Davenport

When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that something? No way! Who has time for that? Instead, all you have to do is a hashtag search.

It’s been 10 years this month since the hashtag first came on the scene. But, are you still clueless as to how to use it in your business? Then watch my video to find out how to:

1. Create and use hashtags.

2. Extend your branding with hashtags.

3. Search with a hashtag.

4. Fi​nd other relevant hashtags for your online marketing.

I would love to hear from you. Give me a shout on Facebook, Instagram, YouTube, and Google+, or by visiting LearnWithLee.Realtor. Want more of the best practices from our nation’s top producers? Grab your copy of the short read, Profit with Your Personality. And, be sure to tell the real estate agents you know to get a copy of the 5-star rated workbook, Plan to Win!, to transform their real estate sales game plan. Here’s to your success.

Dr. Lee Davenport is an Atlanta-based real estate coach who trains agents, teams, brokerages, and other business organizations on how to use today’s technology to work smarter. Join Lee’s free RE Tech Insider’s Club by visiting www.LearnWithLee.REALTOR.






Sponsor Webinar: Using Big Data to Create Effective Marketing Strategies

Speaking of Real Estate - Tue, 08/29/2017 - 14:17

The following is promotional copy for a Quicken Loans webinar on how real estate professionals can use data mining in their marketing. REALTOR® Magazine is promoting the webinar because it believes the content might be useful to its readers, but it did not participate in creating the webinar.

Patrick Chism

In one of the most competitive industries in the world, real estate professionals can adapt to the times to find the right clients and reach them in the right way. It’s no longer just a matter of “trusting your gut.” If you’re looking for trends to push your business to the next level, you can pursue big data opportunities.

Patrick Chism,  a marketing lead on the Quicken Loans Social Media Team, will host a webinar on using data in your marketing on Wednesday, Sept. 20, at 3 p.m., Eastern time.

Chism is a writer and conversion strategist for the Zing Blog. Specializing in personal finance and entrepreneurial content, he enjoys breaking down complicated concepts into bite-sized information. He has also spent the last two years testing pizza dough recipes, and he’s close to finding the perfect crust.

Using Big Data to Create Effective Marketing Strategies
Wednesday, Sept. 20
3 p.m., Eastern time

Sign up.

Comment on 5 Ways to Avoid a Plumbing Disaster by Laura Vitto

Styled, Staged & Sold - Sun, 08/27/2017 - 14:22

Good quality of information on industry and products.

Comment on The 5 Biggest Yard and Patio Staging Mistakes by Menser Real Estate Group

Styled, Staged & Sold - Thu, 08/24/2017 - 17:50

I love this article! So true… My poor husband hates that I am always taking all of our patio furniture and putting it in my listings backyards. So important! Many times I have relisted a home that previously had negative feedback about the backyard. After I staged it, it was a selling feature. I just ALWAYS have to counter my furniture out of the offers hahaha.

Comment on 8 Home Projects with a High ROI by Menser Real Estate Group

Styled, Staged & Sold - Thu, 08/24/2017 - 17:29

I agree with Brett, Kitchen is the #1, Bath #2. In our area, an entertaining backyard (big or small) has a good ROI.