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January 18, 2017

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Comment on Beige Is Back: And There’s No Blah About It by Nashville Luxury Homes

Styled, Staged & Sold - Thu, 01/05/2017 - 11:54

I think this reflects the broader trend of embracing natural finishes and colors: wood tones are in, linens, and raw textiles. Beige, unlike grey, adds that same sense of natural warmth that greys and whites just don’t give.

Comment on Beige Is Back: And There’s No Blah About It by TheFreestone.Com

Styled, Staged & Sold - Thu, 01/05/2017 - 00:55

These color schemes are terrific! How could they ever be out of style? Pairing the scheme with black and white is popular, but it still doesn’t lose.

Important Tax Provisions Still Available for 2016 Tax Year

Speaking of Real Estate - Wed, 01/04/2017 - 09:37

The following status update on mortgage debt cancellation relief, an important federal tax issue for homeowners, is written by Jon Boughtin of NAR Media.

The 114th Congress recessed in early December without completing work on a so-called “tax extenders” package needed to continue important tax breaks for real estate. This included tax relief for the cancellation of mortgage debt, as well as the deduction for mortgage insurance premiums.

Mortgage debt cancellation relief is important for underwater homeowners who, without the provision, would be taxed on mortgage debt forgiven in a short sale. Mortgage insurance premium deductions, likewise, are helpful for a large number of homeowners, particularly first time homebuyers, who lack a 20 percent downpayment when purchasing their home.

The National Association of Realtors® advocated for a tax-extenders package that would extend both of these provisions into 2017, but Congress adjourned without taking further action.

Although these provisions expired at the end of 2016, there is a misconception that they are unavailable to homeowners for the 2016 tax year. Both the mortgage debt cancellation provision and the mortgage insurance premium deduction are available to homeowners filing their 2016 taxes this year.

Further work is required in Congress to extend these provisions into 2017, and NAR is supportive of those efforts.

You can learn more about this issue at NAR.REALTOR.Jon Boughtin, NAR Media

Comment on How to Create a Warm, Inviting Winter Listing by Provident Kenworth

Styled, Staged & Sold - Wed, 01/04/2017 - 00:22

Nice Blog..Thank you for sharing this information..

Comment on 5 Ways to Avoid a Plumbing Disaster by Chicago Plumbers

Styled, Staged & Sold - Tue, 01/03/2017 - 18:10

We also just wrote a blog post on tips to keep your home safe during the winter – you can read it @ http://www.morningnoonandnightplumbing.com/keep-home-safe-winter/.

Thank you, Morning Noon Night Plumbing & Sewer
http://www.morningnoonandnightplumbing.com/

A Step-by-Step Guide: Convert Internet Leads to Sales

YPN Lounge - Mon, 12/26/2016 - 08:55

Brandon Doyle

By Brandon Doyle

In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, here are a few tips and tricks to help you can cash in on internet leads, converting online interest to real world sales.

1. Follow up, and follow up fast.

From social media to basic email, the internet is built around immediacy and instant gratification. Don’t let page visits, comment forms, or follow-ups go unchecked in your inbox. Keep track of your online portals and follow up with efficiency. Even a tiny amount of interest from an online real estate search can be transformed into a sale. Treat interested individuals for what they are: potential clients.

 2. Ask open-ended questions.

When a conversation goes stagnant, back-and-forth communication drops off quickly. Whether you’re following up via email, social media, text, or by phone, it’s important to keep the conversation focused on the potential client. By asking open-ended questions, your lead has the opportunity to open up and engage on a personal level—all of which cements your connection to your potential client.

@janeb13, 2016. pixabay.com

3. Follow up, again!

Sometimes it takes a few tries before a follow-up interaction will stick. People are busy, and often inundated with promotional emails and spam. A lead may not remember to respond without a little prodding, and don’t forget that it’s the greasy wheel that gets the oil. Staying committed to your lead is an essential component in converting it to a sale.

4. Provide value.

Anyone can send out an impersonal, automated email in response to an internet inquiry, but establishing a connection—providing a potential client with something of value—makes all the difference in translating internet interest to real world sales. Whether you’re forwarding a property that fits the lead’s interests or sending personal correspondence, value is what separates your follow-up response from internet spam.

5. Remember that this is about them, not you.

Don’t forget—that internet lead you’re chasing is a person or family with real needs, vision, and hopes for their future home. While converting leads to sales is about growing your business, the services you’re offering are all about the client.

Tailoring your treatment of internet leads builds for yourself a wealth of potential clients. Like mailers and open houses, the internet is a valuable tool—so keep these steps in mind as you grow your online presence and mine the world wide web for an endless flow of potential clients.

Brandon Doyle, ABR, e-PRO, is a second-generation real estate pro with RE/MAX Results in the Twin Cities. He is also coauthor of the book M3Mindset, Methods & Metrics: Winning as a Modern Real Estate Agent available now on Amazon. Learn more about Brandon at www.doylerealestateteam.com.

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10 Articles You Found Most Useful in 2016

Speaking of Real Estate - Wed, 12/21/2016 - 08:00

We at REALTOR® Magazine are always looking for tips and insights into the real estate business to share with you in hopes of improving your odds of success. This year, we hit a nerve with a few interesting stories covering topics such as verbal missteps with clients, social media posts that could land you in hot water ethically, and underlying tensions between brokers and team leaders, among others. These 10 features were the most popular on our website in 2016; did they help you learn something about your business?

7 Things You Shouldn’t Say to Clients
Sometimes, real estate agents’ tongues get ahead of their brains. Here are some client scenarios to approach with tact and diplomacy to keep your business relationship on track.

5 Things Prospects Can’t Say No To
People instinctively turn you down when you offer them your service. Work in these phrases when communicating with prospects to get them to “yes” faster.

Social Media Posts That Get You In Trouble
It’s often misunderstood how the Code of Ethics extends to your online conduct. What you wouldn’t say or do in front of someone, you also shouldn’t do on social media.

5 Things Every Real Estate Pro Should Fear
These wicked marketing tactics are nightmares for your business. Here’s how to avoid spooking clients and killing your future success.

Trends That’ll Influence Homes in 2016
Help your buyers and sellers learn what’s new on the residential front to meet their own needs as well as the desires of future buyers.

What Are Your Team Leaders Not Telling You?
Office dynamics can be tricky where sales teams are concerned. Team leaders offer brokers these thoughts on how to reduce frustrations.

7 Sins of Personal Branding
Your personal brand influences how you want others to feel about you. If your photos, logos, and other elements aren’t executed right, it could harm your reputation.

Are You Too Nice For Your Own Good?
We’re taught to be kind to everyone, but that means keeping your guard down against potential predators. To stay safe, adapt your nature to a more dangerous world.

6 Steps for New Agents to Succeed Long-Term
Do these things at the beginning of your career, and you’ll set yourself up to build a business that will last well into the future.

Do You Know Your Emoji Etiquette?
Emojis are becoming commonplace in professional communications, but know when they are and aren’t appropriate to use with your clients.

Comment on 10 Staging Tips for Holiday Decor by Nashville Property Management

Styled, Staged & Sold - Tue, 12/20/2016 - 11:16

I love all of these pieces about seasonal staging, and would honestly love more blogs about cost-effective staging and styling, and information about where to get cheap, great staging pieces! Garlands and seasonal decor can be so expensive if you don’t know where to look!

Comment on How to Update a Kitchen to Attract Buyers by ExpressKitchens

Styled, Staged & Sold - Tue, 12/20/2016 - 05:58

Kitchen is the most attractive place of home so it should always look good to buyers and everyone else. The ideas you mentioned like kitchen cabinet transformation, Update fixtures and appliances, Update flooring etc are some of the main parts of kitchen. Thanks for sharing such ideas. Keep sharing.

28 Great Real Estate Articles From 2016

YPN Lounge - Mon, 12/19/2016 - 16:46

Ryan Fitzgerald

By Ryan Fitzgerald

With more than 2.5 million blog posts being published every day, it can be difficult to sort through the noise. Now that the year is coming to an end, I thought it it would be helpful to organize some of the year’s best real estate articles into one large round-up post for you.

I reached out to some great real estate blog authors to ask them to summarize their article in five to 10 sentences, and I’ve also summed up a few articles that I really liked as well, and I’ll tell you why. My hope is you will find these articles as valuable as I did. So without further ado, let’s dive in:

1. The Ultimate Home Seller’s To-Do Checklist

By Andrew Fortunate, real estate agent, Colorado Springs, Colo.

Selling a home can be stressful for everyone involved. As real estate professionals, we typically forget that our clients have no idea what they are doing when they are preparing their home to sell. We assume they know what to do. Rather than wait for them to ask, we send them a Home Seller’s Checklist.

This checklist makes it easy on sellers, and they are always appreciative. It makes things less stressful for them.

It’s a lot like cooking. If you’ve never made the meal before there is a good chance you wouldn’t know where to start — you probably wouldn’t even be sure what ingredients to buy. This checklist will allow sellers to follow your directions and check things off as they go.

2. Understanding Solar Power When Buying or Selling

By Bill Gassett, real estate agent, MetroWest, Mass.

Without a doubt, solar power has become increasingly popular and with good reason. Solar power is environmentally friendly and saves home owners lots of money on their utility bills. As you can image, there are many of solar companies fighting for the rights to install solar power onto many people’s homes.

Unfortunately, there is a lot of misinformation when it comes to what adding solar power will do to home values. If you ask most solar power companies, they will tell your there is an instant return. In fact, you might even hear that solar power will instantly add tens of thousands of dollars  to the market value. Folks, this is wrong!

If your clients are considering adding solar power to their home, they should do it for the energy savings. Solar companies want you to believe solar panels will add value to a home, but that is simply not the case at this point.

@kaboompics, 2016. pixaby.com

3. Are You Searching for a Home or Bigfoot?

By Debbie Drummond, real estate agent, Las Vegas

I wrote this article because it is so important for buyers to establish realistic expectations in their home search. If you’re on a budget, you need to figure out whether a home with a pool is available in your price range. Or if you want a huge home, you may have to choose an older home to be able to get it at a price you can afford. Homes vary from one market to another. One of the biggest disappointments buyers find when moving to Las Vegas is most homes don’t have large yards. The buyer who wants at least half an acre is going to find they’re rare here and they don’t come cheap.

4. Fannie Mae HomeReady Loan Guide

By Tony Mariotti, real estate professional, Los Angeles

In 2015, Fannie Mae added a new mortgage program, HomeReady, to their “low down payment” conventional loan program quiver. It’s a 3 percent down payment, conventional mortgage for low to moderate-income borrowers with good credit. What makes HomeReady really unique is that its guidelines allow non-borrower income — in certain circumstances — to count as qualifying income. Meaning, income from roommates, boarders, and family members who will not be listed on the deed or note can still be factored into the loan approval. Each type of income has it’s own rules which are covered in the full article.

5. Mortgage Overlays

By Luke Skar, real estate professional, Madison, Wis.

What are mortgage overlays?

With the mass amount of information available about different mortgages, we wanted to provide some useful tips to real estate professionals as well as other mortgage lenders about mortgage overlays.

To be brief, a mortgage overlay is an extra rule or requirement put in place by a lender on top of the established guidelines. These overlays can be in place with any mortgage program including Fannie Mae loans, FHA loans, Freddie Mac products or either the VA or USDA home loans. Specific examples of mortgage overlays, along with a deeper understanding of how the overall mortgage market works, will paint a better picture for you.

The purpose of the overlay is to decrease the risk to the lender. Even though the customer may meet all of the parameters of a specific loan, the lender may impose an additional guideline. This is usually based on its own experience dealing with certain class of borrowers. Understanding the overlays will help you get a better feel for which kinds of loans can get approved as well as what type of items to look out for in the future.

6. Staging Your Home to Sell

By Karin Carr, real estate agent, Atlanta

I wrote this article because when clients hear the word “staging” they usually think of hiring someone who will charge them a hefty fee and bring in their own furniture. I wanted to show people how they could prepare their home to sell without breaking the bank. This is something I can leave with potential clients on listing presentations or direct sellers to if they need help getting their house ready for the market.

With content marketing, the idea is to put lots of valuable information out there with no real expectations of the potential client. They can read the blog posts I write and get all this information for free and without being badgered by anyone. After seeing my articles and videos over and over they feel like they already know me by the time they ask for my help.

I have tried cold calling and quite honestly, I’d rather poke my eyeballs out with a fork than call random strangers for two hours a day. I prefer to give value first and when potential clients contact me they often say, “I feel like I know you already! I’ve seen so many of your videos and have read all your articles.” Would you rather have a warm lead like that who doesn’t even interview any other agents, or cold call someone and try to convince them they should meet with you? It’s a whole different conversation!

7. How to Become a REALTOR®

By Jeff Knox, real estate agent, Dallas

The process of becoming a real estate professional can be confusing and daunting. A lot of real estate education sites exist, but Jeff Knox has broken down the best educational providers and, in addition, has included great expert advice from some of the top real estate professionals around the nation on how to take the next steps after getting your real estate license. Here is a guide on how to become an agent for those who are thinking about getting into the industry.

8. Reasons Why REALTORS® Will Be Needed FOREVER!

By Joe Samson, real estate agent, Calgary, AB

It has been predicted by many people that more and more real estate agents will be going to be out of business due to advancements in technology and access to resources online for consumers. Within the last 10 years, the real estate industry has gone through some major changes of how a real estate transaction is being handled. However, the most underlying responsibility of a practitioner has not changed at all. In fact, it became more evident that there is an even greater need for a caring and hard-working real estate professionals.

This article highlights that home sellers and buyers need the advice of real estate agents more than ever. The abundance of information that is available today often cripples the average person and confuses them when they’re simply trying to make good choices. The number one responsibility of a REALTOR® is to educate their clients about the real estate transaction and things that they need to watch out for to avoid costly mistakes.

9. How to Sell Your Home for Top Dollar

By Nathan Garrett, real estate agent, Louisville, Ky.

When it comes to selling a home, your main objective is to net the most amount of money as possible in the shortest amount of time. In this article and infographic, we uncover a list of easy-to-follow tips that will hopefully help home owners achieve this real estate goal.

There is a lot that generally goes into the process, and at first it can be very overwhelming. To help a potential seller get started, we decided to put together this list to help. Hopefully, these tips will give your clients a general idea of where to begin. That way, your time and money is best well spent.

10. From Renter to Homeowner

By Dustin Brohm, real estate agent, Salt Lake City

Since I work with quite a few first-time home buyers, and those seeing their third or fourth homes, I have noticed there is a big difference in how renters and homeowners think and approach the home buying process. It only makes sense, right? If you’ve been renting your whole life, how are you supposed to have the perspective and knowledge of someone who has bought a few different homes?

Most things the soon-to-be-homeowner will just pick up along the way, by experience. However, there are some things that renters need to know before starting the home buying process. They don’t want to make an avoidable mistake, and they certainly need to know what new expenses will be in their future. It’s important that renters are properly prepared to become homeowners, so the experience is enjoyable and special.

11. The Beginner’s Guide to Buying Rental Properties

By Seth Williams, real estate investor, Grand Rapids, Mich.

When I buy rental properties, my goal is to find deals that will make every one of my invested dollars work hard.

I want every penny to work overtime, producing as much revenue as possible while simultaneously paying off any debt associated with the property. When you buy properties with this goal in mind, there is basically no limit (mathematically speaking) to how far you can grow your net worth and personal income.

There are many, MANY aspiring investors who struggle in this area, because they don’t know where to find a legitimate, profitable rental property. One of the biggest issues is the inability to analyze and evaluate a rental property the right way. There is no proper set of expectations about what a rental property should produce, and why investors buy them in the first place.

This blog post is intended to show you exactly what steps I go through in analyzing a deal, what my expectations are, and how I ensure my (or my client’s) return on investment will be something they can be proud of.

I’m a pretty big fan of “on-the-job training,” so I figured the most practical way to show you this process would be to use a real life example I dealt with just a few short years ago.

12. How to Crush it on Pinterest in Real Estate

By Kyle Hiscock, real estate agent, Rochester, N.Y.

Fittingly, one of the best articles of 2016 refers to one of the best social network for real estate agents, Pinterest. Pinterest can be an incredible tool for real estate professionals if used properly. It can drive insane amounts of traffic back to a real estate website.

This article provides some excellent Pinterest tips for real estate professionals. The article is packed with not only reasons why Pinterest should be a part of a real estate professionals social media strategy, but also some great tips for using Pinterest effectively in real estate. If you’re wondering how Pinterest could impact your business or how you should be using Pinterest, you must check out these excellent Pinterest tips.

13. 13 Things Buyers Need to Know in a Seller’s Market

By Angela Duong, real estate agent, Tremonton, Utah

Across the country, there are many real estate markets experiencing a seller’s market. Homes have been receiving multiple offers within a day, and some even hours after being listed on the market. There are many home buyers getting upset and frustrated with the way things were going. They are losing to other buyers during the multiple offer situations. Or at times, they didn’t even get a chance to see the home because it was under contract before they could schedule a showing.

The seller’s market prompted Angela Duong of MADHomesUtah.com to write up an article for the home buyers. This article gave 13 tips of what needed to be done in order to win in a seller’s market: from making sure the home buyers were already pre-approved to making the decision if buying in a seller’s market is really in the buyers best interest. When you find your market has become a seller’s market, have this article ready to share with your home buyers to give them a heads up on what they should be thinking about in order to get the home they are looking for.

14. Instagram for Real Estate

By Kelvin Krupiak, Easy Agent PRO

One trend in social media marketing relates to the massive increase of people are using Instagram. This blog post goes into detail on the best ways to generate leads via Instagram. After examining 41 different real estate professionals’ profiles, we were able to pinpoint 41 different strategies that agents and brokers are using to build their real estate business on Instagram. If you’re not already using Instagram for marketing, you should check out our article for inspiration on things you can do to get going.

If nothing else, you may enjoy some of the photos agents are posting!

15. Home is Essential to Well-Being

By Chris and Karen Highland, real estate agents, Frederick, Md.

This blog post is about our participation as a brokerage with a non-profit called New Story, (building homes for $6,000 in impoverished areas). It has become one of my favorite articles that I’ve written. It has reminded me that a real estate blog is not only a tool to explain real estate concepts and show yourself as the local expert, but it’s also a tool to express who you are as a business person. Your values, your ethics, and what you think — even your “big why”— are important aspects of your business that you should be communicating to potential clients. If you work consistently to create good content, you become a thought leader in the industry — even if it’s in a small pond, like in our market. So why not put your thoughts out there, let people know what you think is important?

16. 5 Killer Multiple Offer Strategies

By Justin Culley, real estate agent, Cottage Grove, Minn.

For would-be home buyers, competing against multiple offers to win the home of your dreams can be a very stressful time. It can be especially difficult if you’re not adequately prepared with the right multiple offer strategies. Now, if you’re working with an experienced agent who’s been down this road before, then you shouldn’t have to worry too much about what those strategies are and which one(s) might be best to employ in a given situation. That being said, not all agents are created equally. Some have much more experience with heated negotiations than others.

Here in the Twin Cities (Minnesota) real estate market, and in many other markets throughout the United States, we are experiencing a “Seller’s Market.” Our buyers are shopping for his or her next dream home in a seller’s market, when inventory levels are drastically low and there are not enough houses available for a large number of potential buyers. This often leads to homes selling much quicker than normal and at a much higher price. The price is commonly inflated due to multiple offers coming from multiple buyers. Basically, it all boils down to the basic economic principle of supply and demand. If demand is high and the supply is low then prices go up.

In this article, I equip the buyer with five of the best and most successful multiple offers strategies that you can use to beat those other would-be buyers and win that dream home. Buying a home can be a very emotional process with lots of twists and turns, especially when competing against multiple offers. Make sure you’re setting up your buyers up for success.

17. Selling a Rental Home

By Alexis Craig, real estate agent, Lansing, Mich.

Everyone likes to teach you about how to buy rental properties, but very few people teach you how to sell. The wrong exit strategy could leave you or your clients with a large bill from Uncle Sam or your personal finances torn apart because your rental produces a negative cash flow.

First, understand the reasons your clients need to sell. Is it because of a bad deal? Just tired of managing rentals? Either way, you need to create what I call an offload-loss strategy. This is when you sell the rental property as quickly as possible when certain conditions are met.

18. A Dozen Reasons to LOVE Being a REALTOR®

By DJ Morris, real estate agent, Jupiter, Fla.

This blog post seemed to resonate the most with my audience and has gotten the most views, likes, and shares on social media. One of the key takeaways being a real estate agent is such a great profession is that it’s well suited for those who consider themselves a “people person.” Secondly, the real estate business is filled with independent contractors who have the flexibility to run and control their schedules and time away.

There isn’t a salary for real estate pros, and the money coming in can fluctuate drastically from month to month — these factors should be considered before you dive in and get your real estate license. However, for me, personally, there are many things that I love about having a career real estate, and you’ll learn all about them in this blog post.

19. How Can I Sell My House Fast?

By Lynn Pineda, real estate agent, Coral Springs, Fla.

@geralt, 2016. pixabay.com

“When a homeowner decides that it’s time to sell their home, they usually want to sell their home fast and they don’t want it to languish on the market for months on end. With this in mind, I find that one of the first questions that a home seller will ask me is: ‘How can I sell my home fast?’”

As a Southeast Florida real estate agent serving customers from Coral Springs to Boca Raton, I want my real estate articles to be a huge benefit to my readers and customers, which is why I thought this article would be the perfect topic of discussion. I knew that this frequently asked question needed to be answered. I jumped right in with my reader’s end goal in mind to tell them just how to make it happen.

20. Real Estate Professionals Who Help With Selling Your Home

By Paul Sian, real estate agent, Cincinnati, Ohio

When it comes to selling a home, it takes a team of professionals to get the house from initial listing on the MLS to the closing table and sold. When a seller chooses a professional real estate agent to help list his or her home for sale, they are not only going to work with you, the agent, but will also be working with a number of other professionals like the appraiser, home inspector, mortgage lender, and title company. If some of these professionals go missing at some point during the home sale process, it is very likely that the home sale will grind to a halt.

At the very start, you will be the one guiding your clients through home staging tips, preparation for the sale, and pricing suggestions. Without a you, the seller is faced with doing everything alone, or perhaps relying on general advice from websites on how best prepare a home. For such a large dollar value transaction, putting all their trust into the internet for advice may not get the seller’s home sold. So, in this article, I introduce potential sellers to the real estate professionals who will help ensure that a home is sold successfully.

21. 5 Seller Mistakes that Could Sink Your Home Sale

By Justin Havre, real estate agent, Calgary, AB

Selling a home is something most people do at one time or another — and it may seem like a simple thing, but we as real estate pros know it’s not.

In this blog post, I share five BIG mistakes that can put the brakes on a successful sale, or at the very least, cause the home to sell for much less than it should. Factors such as listing price and flexibility, upgrades prior to selling, and of course, following (or not) the advice of your agent before and during the sale, can all have a major impact on the selling process. Mistakes can be avoided if one knows beforehand what actions to take, and what to avoid when selling.

22. First Time Home Buyer Tips

By Gary Ashton, real estate agent, Nashville, Tenn.

Love is a splendid thing — especially for first-time home buyers when they find that “perfect” home. But love can be deceptive, leading you toward a home-buying hardship.

First-timers often make mistakes, and are more prone to being led astray by their emotions (as any buyer can). How much can we spend? Where and how do we look for a new home? And what does home ownership really cost? All great questions that are easily answered in this article offering top tips for becoming a first-time home owner.

23. What Affects My Mortgage Interest Rate?

By Kris Lindahl, real estate agent, Blaine, Minn.

Are your clients planning to buy soon? Then they should pay attention to those rising mortgage interest rates!

The mortgage interest rate will likely have a big impact on how much home your clients will be able to afford. It might even have a bearing on whether or not your clients are approved in the first place. Mortgage interest rates are influenced by many factors, with some factors being entirely within your clients’ control, while others are not. So, when it comes to buying a home, location is important, but paying close attention to, and understanding mortgage interest rates is equally critical for your clients.

24. Are Tiny Homes a Wise Investment?

By Anthony Gilbert, real estate agent, Snoqualmie, Wash.

We’ve all seen the reality TV shows with new buyers falling in love with their cozy and efficient spaces. But, are “tiny homes” really worth the hype? Are they a wise investment, or a financial misstep? These tiny homes aren’t necessarily cheap. In fact, depending on the construction, and if they’re movable, not only can they be vastly more expensive to build on a square foot basis, but maintenance is of concern as well … not to mention, resale value. Whether the move to a tiny home is a lifestyle choice, or a financial decision for your clients, all prospective tiny home buyers should weigh the pros and cons before proceeding.

Ryan’s Picks: 25. Tech Trends to Embrace in 2017

By Lee Davenport, real estate trainer, Atlanta

If you’re not already embracing tech changes in the real estate industry, you need to start now or you will be left behind. Between drone photography and video marketing, the world of real estate marketing is moving at an incredible pace, and Lee points out where it’s headed.

Virtual reality is going to be a technology that allows consumers the convenience of not having to leave their house in order to walk through someone else’s home. There are a number of businesses coming out with VR tours and other types of 3D imaging that allows buyers to walk through homes that may not even exist yet.

Big data and smart home technology are another couple of trends that Lee points out as being innovations that agents should embrace. The article is spot on. For all you techies out there — drop us a comment below with some of the technology you’re using today to improve your business!

26. User Experience the New SEO

By Erica Christoffer, manager, Broker to Broker for REALTOR® Magazine

This article is near and dear to my heart because of the accuracy by which it details how important user experience is to SEO, even though no one wants to admit it (especially most SEO gurus). Erica does a great job going into detail on what is most important for user experience.

User experience is a constantly evolving and never-ending for those who market their businesses online. You should constantly be testing your website, and put yourself in the shoes of the “user.” Would you use your own website to search for homes, or would you go to a national website instead? Be honest with yourself.

If you can provide value to your users/potential customers that another website cannot, you can be sure they will be back to your site

27. 10 Deadly Home Buying Pitfalls

By Kevin Vitali, real estate agent, Middlesex, Mass.

It’s fairly easy to make a mistake when buying a home. Whether it’s your first time or your fifth time, a home is a large investment so you want to make sure you avoid all the likely buying mistakes. This will significantly reduce the chances of you regretting the investment, or worse, buying a money pit.

In his article, Kevin touches upon some of the most common home buying mistakes and what consumers need to watch for.

28. 5 Kitchen Design Trends

By Melissa Dittman Tracey, contributing writer/editor at REALTOR® Magazine

In Melissa’s article, she points out that when you’re looking for ideas to improve your home, it only makes sense to look at what builders are using in their model homes.

In the kitchen specifically, look at materials that work well together. In this case, Melissa points out that contrasting materials can help make the colors pop along with some decorative lighting. Adding more transparency, storage, and more drawers rather than doors are all a part of the trend happening in model homes. Using glass doors instead of cabinet doors can showcase what the homeowners are passionate about.

Ryan Fitzgerald is the owner of Raleigh Realty in Raleigh, N.C. Connect with him on Facebook, Google +, LinkedIn, Twitter, or Pinterest.

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Families Can Get $11,000 More In Loan Funds

Speaking of Real Estate - Mon, 12/19/2016 - 14:37

Interest rates are inching up and credit can still be hard to get but there is one bright spot for households hoping to buy a home soon: they can get a larger loan now, thanks to recent loan-limit increases for both conforming loans and loans backed by FHA.

The Federal Housing Finance Agency (FHFA) increased the conforming loan limit a few weeks ago, for the first time in 10 years, and it’s now at $424,100 in most markets, up from $417,000.

That increase didn’t come about by chance. Among other things, the agency last year heard from NAR on making the limits more responsive to changes in market conditions. “NAR encouraged them to use a number of factors that would create the most favorable result in all communities nationwide and did in fact result in an increase in loan limits,” says Megan Booth, an NAR regulatory policy representative.

As a result of that increase, FHA loan limits will also be going up, because those limits are set as a percentage of the conforming limit. Starting in 2017, borrowers in high-cost areas will be able to get loans as high as $636,150, almost $11,000 more than what they can get this year. That increase is expected to make a big difference for households trying to buy in major metro areas like Chicago, San Francisco, and Washington.

Details of the new loan limits are covered in the latest Voice for Real Estate news video from NAR. Also covered are remarks by Reps. Frank Lucas (R-Okla.) and Brad Sherman (D-Calif.) on why it’s crucial that lawmakers do no harm to housing next year should Congress take up tax reform and reform of the secondary mortgage market companies Fannie Mae and Freddie Mac.

Despite being on opposite sides of the aisle, both lawmakers said residential real estate is too important to the health of the U.S. economy for any changes to disrupt home sales. That means lawmakers must tread lightly as they look at whether long-time tax incentives for homeownership, like the mortgage interest deduction, should be touched. It also means any changes to Fannie and Freddie mustn’t reduce investor interest in mortgage-backed securities. “I think [low interest rates on 30-year, fixed rate loans] go away if we don’t have a government insurance program,” Sherman said at a meeting NAR hosted last week with S&P Global on the state of homeownership.

The video also includes remarks by NAR President Bill Brown on the nomination of neurosurgeon Ben Carson to be secretary of the U.S. Department of Housing and Urban Development and what to expect in home sales in 2017. Access the video.

 

2016 Q1 Commercial Real Estate Market Survey

realtor.org Commercial Headlines - Mon, 12/19/2016 - 09:00

The REALTORS® Commercial Real Estate Market Trends measures quarterly activity in the commercial real estate markets, as reported in a national survey. The survey collects data from REALTORS® engaged in commercial real estate transactions. The survey is designed to provide an overview of market performance, sales and leasing transactions, along with information on current economic challenges and future expectations.

Survey Highlights
  • 58% of REALTORS® closed a commercial sale.
  • Sales volume totaled $51.6 billion
  • Sales volume... Read More

October 2016 Business Creation Index

realtor.org Commercial Headlines - Mon, 12/19/2016 - 04:00

Download (PDF 1.56MB)

The new Business Creation Index (BCI) was created to monitor local economic conditions from the perspective of NAR’s commercial members. The quarterly report offers insight from commercial real estate professionals into whether businesses are opening or closing by industry, population density, and subregion. On a monthly basis, it tracks three key questions related to local market conditions: 

  1. An increase of businesses opening in local... Read More

Comment on Show Off a Home’s Dining Space by Blake Rounkles from Idealhomesforyou

Styled, Staged & Sold - Sun, 12/18/2016 - 20:37

I love the concept. I will have to use this idea more in my photos.

Comment on Meet Our Bloggers by dave

Styled, Staged & Sold - Sun, 12/18/2016 - 20:05

I have the same question as above- Do you guys accept any guest bloggers? I really like some of the articles here and have a few ideas / articles I could contribute if it was allowed.

Comment on Prefab Housing: What It Really Is and Why You Should Care by Karen

Styled, Staged & Sold - Sun, 12/18/2016 - 13:21

Along the lines of “what’s old in new,” let’s not forget Sears & Roebuck which sold approximately 70,000 Home Kits from roughly 1908 to 1940. And no, this is not where we get “Craftsman.” Craftsman is/was a name assigned to their tool line and had nothing to do with homes. In case anyone is interested, you can read the history of the “kit home” at – http://www.searsarchives.com/homes/ Quite an interesting read; and do check out the prices which were quite high for the time period.

Thanks Melissa! I keep coming back to your blog and am never disappointed!

Comment on Meet Our Bloggers by Lodha Meridian

Styled, Staged & Sold - Fri, 12/16/2016 - 01:05

Thank you for sharing your knowledge.