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March 29, 2017

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Updated: 1 hour 7 min ago

Under the Sells-Scope: ChatFuel

Mon, 03/27/2017 - 15:31

By Lee Davenport

In the film Transformers, I love how Bumble Bee and the other Autobots come to the aid of humans in style (a yellow Camaro with racing stripes and whatnot). Well, bots are not just for the movies.

As a real estate pro, you probably understand the need to connect with potential leads instantly. But, unfortunately, instantly might mean at 2:30 a.m. when you are fast asleep. Or, when you’re in the middle of heated negotiations. Or, when you’re at a closing that just had an unexpected hiccup or delay. Or, when you’re simply trying to enjoy dinner with your loved ones. In such moments, how realistic is it to say you actually follow-up with leads in the idealized 15-minute time window purported by lead-conversion gurus and statistics, especially if those leads come from Facebook?

Well, ChatFuel is a bot service that claims to be the game-changing solution you need to start and keep the conversation going with leads from Facebook. But is ChatFuel the tool you’ve been looking for that won’t leave your leads hanging until the morning to respond? Will it ChatFuel help you respond while you are sleeping in the middle of the night?

I decided to take ChatFuel Under the Sells-Scope to see if these bots prove as helpful as the ones in the movies. Check out my review in the video below:

I would love to hear from you. Give me a shout on Facebook, Instagram, YouTube, and Google+, or by visiting LearnWithLee.Realtor. And, be sure to tell the real estate agents you know to get a copy of the 5-star rated workbook, Plan to Win!, to transform their real estate sales game plan. Here’s to your success.

Dr. Lee Davenport is an Atlanta-based real estate coach who trains agents, teams, brokerages, and other business organizations on how to use today’s technology to work smarter. Join Lee’s free RE Tech Insider’s Club by visiting www.LearnWithLee.REALTOR.

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4 Methods to Earn & Keep Investor Clients

Fri, 03/24/2017 - 13:22

Brandon Doyle

By Brandon Doyle

Tapping into the investor real estate business is a common goal among agents and brokers. While buying and selling residential property on behalf of individuals and families in search of their next home is typically an agent’s bread-and-butter, working with investor clients can open up a whole new stream of revenue and referrals. With that in mind, consider a few of the tips below as you seek out this desirable breed of real estate client and earn their trust for the long haul.

1. Prioritize Speedy Responses

Real estate investors do business on multiple properties per year, which could mean a steady stream of business for you and your office, too. First, you must prove to your client that you work with efficiency and stay accessible throughout all phases of a transaction. To investors, time is money, so forging a speedy and proficient reputation for yourself will go a long way to convince investor clients to partner with you, an agent who works hard and fast to deliver results.

@Unsplash, 2016. pixabay.com

2. Learn the Vocabulary

Because investors have different goals in mind when buying or selling property, it’s important to learn the different vocabulary involved when discussing investment transactions with a potential client. The first way to net an investment client is to signal to them that you understand the lingo, stakes, and special circumstances involved. Do your homework on terms and phrases like “capital gains,” and “hurdle rate,” to name a few. In order to be considered a viable real estate representative for an investment client, you must demonstrate a deeper, more specific understanding of the market you’re seeking to tap.

3. Be Organized

Organization goes hand in hand with working quickly and efficiently. Investors need to be able to make snap decisions in order to scoop up a great deal before the competition does. In those instances, an investor client will need to be able to quickly touch base with you on the property, other agents involved, the neighborhood, and the numbers, among other factors. By staying organized on a daily basis, you’ll be able to respond with key information, without additional delay—making you an invaluable asset to your investor client.

4. Go Where the Investors Are

While it’s worthwhile to screen potential investment clients to be sure they’re experienced and ready to take on the rigorous challenge ahead, first you must tap into the network of investors out there. Getting involved in community and professional organizations like the local Chamber of Commerce,  REALTOR® association, or local and state entrepreneurial organizations, can lead you to a wealth of investors seeking the help of an established agent with knowledge of property investments. Investors are always on the lookout for a fellow professional who can deliver results and make their business go smoothly. That someone could be you, as long you as position yourself in the right company.

With their multiple yearly transactions, investment clients can change the face of your business. Keep in mind some of the tactics above to hone your skills, meet potential investor clients, and tap into a game-changing market of clientele.

Brandon Doyle, ABR, e-PRO, is a second-generation real estate pro with RE/MAX Results in the Twin Cities. He is also coauthor of the book M3Mindset, Methods & Metrics: Winning as a Modern Real Estate Agent available now on Amazon. Learn more about Brandon at www.doylerealestateteam.com.

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Meet the 2017 30 Under 30 Finalists & Vote

Tue, 03/14/2017 - 15:06

Last Wednesday, REALTOR® Magazine announced the 50 finalists vying for a seat in the 30 Under 30 class of 2017. Now, this Friday, March 17 (St. Patrick’s Day!), you’ll have the opportunity to learn more about these young entrepreneurs in profiles that will be published at noon Central Time on REALTOR® Magazine Online.

Edit: Voting is now closed! But please feel free to read the profiles of the 50 finalists.

This group of finalists beat out a strong field of more than 300 applicants in three rounds of tough judging leading up to this point. They represent the diverse landscape of the real estate industry, not just personally, but in business specialty and market location. There’s a former environmentalist turned real estate sustainability expert, a former real estate photographer who was nearly homeless, a mountain region specialist, a few luxury market specialists, even a former professional break dancer who demos his moves at open houses.

But now it’s your turn to help one of the finalist advance to this year’s 30 Under 30. All you have to do is vote in the Web Choice competition starting at noon Central Time on Friday, March 17, until noon Central Time on Friday, March 24. You may vote once every 24 hours for each candidate. The finalist who collects the most votes will be named the Web Choice Award winner, and is guaranteed a spot among this year’s 30 Under 30. Judges will select the other 29 honorees from the field of finalists below.

*Note: Some office networks operate all computers under a single IP address. If this is the case at your company, only one vote from that office will be recognized per day. Please try voting from home or outside of your office network.

The 2017 class of 30 Under 30, and the Web Choice Award winner, will be announced Monday, March 27 at noon Central Time, and their full profiles will be featured in the May/June issue of REALTOR® Magazine. Stay tuned for more information on the 30 Under 30 home page.

Congratulations to the 2017 finalists:

Nikolas Boone
Ascend Real Estate
Bakersfield, Calif.

Brittany Brands
The Loken Group
Houston

Kara Chen
Keller Williams of Central PA East
Hummelstown, Pa.

Ashley Christianson
Berkshire Hathaway HomeServices
Fargo, N.D.

Henry Edelstein
Coldwell Banker Burnet
St. Paul, Minn.

Karen Elmir
Cervera Real Estate Inc.
Miami

Ashton Ernst
Keller Williams Realty Peachtree
Atlanta

Corinne Fales
Redefined Realty Advisors
Delafield, Wis.

Lucy Feicht
Lou Realty Group
St. Louis

Saria Finkelstein
Keller Williams Partners
Plantation, Fla.

Andrew Flachner
RealScout
Sunnyvale, Calif.

Ryan Gillen
Irongate Inc., REALTORS®
Waynesville, Ohio

Ryan Glass
Gibson Sotheby’s International
Boston

Paul Haviland
Stark Company, REALTORS®
Madison, Wis.

Jessica Houghton
Coldwell Banker Residential Brokerage
Atlanta

Ryan Jancula
Compass
Los Angeles

Alexandria Kebalo
RE/MAX Edge
South Windsor, Conn.

Wilson Leung
Keller Williams Peninsula Estates
Burlingame, Calif.

Zachary Lombardi
Gibson Sotheby’s International
Charlestown, Mass.

Grant Lopez
RE/MAX Associates
San Antonio

Raymond Lord
Douglas Elliman Real Estate
East Hampton, N.Y.

Sarah Lyons
CENTURY 21 Judge Fite Co.
Springtown, Texas

Shyla Magee
Windermere Prestige Properties
Henderson, Nev.

Anthony Manzon
Keller Williams Realty
Chula Vista, Calif.

Liz Campbell Moore
RE/MAX Alliance Evergreen
Evergreen, Colo. Logan Ormerod
Kentucky Select Properties
Louisville, Ky.

Dustin Parker
Home Team Realty
Laurel, Del.

Abbey Parsons
Coldwell Banker Tomlinson Valley
Spokane Valley, Wash.

Davis Pemstein
Climb Real Estate Group
San Francisco

Dominic Pettruzzelli
Keller Williams Western Realty
Stanwood, Wash.

Eric Pham
John Daugherty, REALTORS®
Houston

Aislinn Phelan
Keller Williams Realty of SETX
Beaumont, Texas

Jessica Randolph
Village Real Estate Services
Nashville, Tenn.

Louis Savinetti IV
RE/MAX Dynamic
Tampa, Fla.

Margaret Scarborough
Burns & Ellis, REALTORS®
Dover, Del.

Melissa Shipley
Berkshire Hathaway HomeService
Pittsburgh

Elizabeth Stone
RE/MAX Allegiance
Falls Church, Va.

Melanie Stone
Coldwell Banker Residential Brokerage
Chicago

Brandon Tabassi
RE/MAX Partners
Andover, Mass.

Farris Tarazi
Century 21 Yarrow & Associates
Lancaster, Calif.

Jessica Thompson
Loxwood Realty
Oklahoma City

Jamie Tian
Rodeo Realty
Beverly Hills, Calif.

Latoya Tolbert
CLJ Realty
Long Beach, Calif.

Maci Umbertis
Merrill & Associates Real Estate
Paso Robles, Calif.

Will Wiard
Weichert, REALTORS®
Alexandria, Va.

Christie Wilbur
The Group Inc.—Mulberry
Fort Collins, Colo.

Ryan Wrathell
Keller Williams Pozek Group
Novi, Mich.

Mary Harmon Young
Pritchett Moore Real Estate
Tuscaloosa, Ala.

Erica Zanni
REALTEAM LLC
Macomb, Mich.

Trent Zimmer
Coldwell Banker Burnet
Apple Valley, Minn.

 

 

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How to Use Co-Promote in Your Real Estate Marketing

Wed, 03/08/2017 - 18:44

Anita Clark

By Anita Clark

Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work.

If you have created a masterpiece you know buyers and sellers will love, used killer graphics to convey your message, have shared the article all over the web, yet traffic is still lagging, there is an easy way to help increase both exposure and traffic. Promote your content on CoPromote. It is a social sharing site well suited for both novice and advanced real estate bloggers.

They have both a free service and paid options. The free version allows you to promote (they call it boost) one piece of content at a time. The three pay plans are Pro, Premium, and Max, which all allow you to promote as many pieces of content concurrently as you wish. You also get an extra 200,000 to 1.5 million points per month (depending on your plan).

Basically, you share your article via social media then boost that content so others on CoPromote can see your article and share it with their online audiences. In-turn, you need to share content created by others to keep your “points” high enough so others can share your content. You gain points each time you share content with your followers on Facebook, Instagram, Tumblr, Twitter, and YouTube. The number of points you receive is based on the number of followers you have on the social media site you share to.

Image courtesy of Anita Clark

What’s the value of this approach? Let’s say you live in a military community. You know our servicemen and women periodically move to bases in other locales. If you have created an article about military relocation tips that is shared on CoPromote by another agent in another locale to their followers, it could result in a future buyer if that consumer happens to be moving to your military community and sees your content on that agents Facebook feed, Instagram page, YouTube channel, etc. Even if the share does not result in future biz, you get a whole lot more brand exposure, with minimal effort expended.

You have the options of following other co-promoters (so you know when they have shared new content that you can share), sending invites to friends and colleagues, and can choose from a wide range of topics you want to see on a regular basis. It is a give-and-take system that rewards and encourages you to share quality articles.

It works! Give the free option a spin. You have nothing to lose. Watch your articles gain traction via shares that help push your content to the far reaches of the Web. If that does not sell you on giving it a spin, the links are currently do-follow for all the link junkies out there.

Anita Clark is a residential real estate agent with Coldwell Banker SSK, REALTORSÆ, in Houston County, Georgia. She is from Coventry, England, is a retired military spouse, and has been assisting buyers, investors, and sellers in middle GA since 2007. Connect with Anita on Facebook, Google+, LinkedIn, Twitter, Pinterest, YouTube, or on her Warner Robins Real Estate Blog.

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How to Throw a Memorable Client Appreciation Event

Tue, 02/28/2017 - 21:18

Brandon Doyle

By Brandon Doyle

Clients are the cornerstone of any successful enterprise, and this is particularly true in real estate, a business where relationships are central. Demonstrating your gratitude to past and present clientele has the potential to up your referrals, expand your database, and create face-to-face time with your business’s bread and butter: people. Take a look below at some tips to keep in mind as your craft the perfect client appreciation bash.

Expand your guest list.

Don’t stop at inviting former clients to your client appreciation bash. Instead, expand your network and invite neighbors, local businesses, friends, family, associates, and the like. Doing so creates a coveted in-person opportunity to build relationships and broaden your reach.

@Conzendo, 2017. pixabay.com

Think big and explore sponsors.

Sure, you don’t want to break the bank with a client appreciation event, but consider enlisting local businesses and associates as sponsors of the event. Not only does this ease the expense of throwing a memorable party, it also creates a link between you and other entrepreneurs, effectively widening your database and sources for leads.

Reward your employees in the process.

While client appreciation events may be geared toward database building and showing gratitude for past business, if done correctly they also provide a nice venue for your employees to enjoy a morale boost, too. After all, a team that feels appreciated and validated is both loyal and eager to please again.

Use local or major events as a platform.

Whether the local high school football team made it to the championship, or Halloween is just around the corner, pairing client appreciation events with already established happenings can create a natural tie-in and boost your attendance numbers, to boot. One popular method is conducting a pie giveaway during the Thanksgiving holiday, or hosting a Super Bowl viewing party. Both ideas create a natural theme and opportunity for comradery between hosts and attendees.

Make it personal.

Invitations for client appreciation events shouldn’t be one-size-fits-all. While time management demands some efficiency in regards to your invites, consider handwriting a little note here and there for clients you remember well, or for associates who you have an upcoming meeting with. Perhaps you’re sending out an invite to someone who lives on the same street as a listing you just began to publicize—a natural opportunity to make a personal connection that might benefit your business and lead to a confirmed RSVP.

Cultivating leads and relationships is just as important as the active work of helping clients buy or sell a home. Securing the future health of your business is all about what you do in the present, and providing an opportunity to show clients you’re a business that cares is an excellent start.

Brandon Doyle, ABR, e-PRO, is a second-generation real estate pro with RE/MAX Results in the Twin Cities. He is also coauthor of the book M3Mindset, Methods & Metrics: Winning as a Modern Real Estate Agent available now on Amazon. Learn more about Brandon at www.doylerealestateteam.com.

Tips for the Spring Market

Mon, 02/20/2017 - 09:00

Drew Heasley

By Drew Heasley

The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an agent, you need make sure you and your clients are prepared for these annual peaks.

Sellers

Your sellers will be asking for a lot of advice to get their home ready to list. My best suggestion for sellers is to not rush to list. You only get one first impression, so tell your clients to take the time to paint that room, replace that carpet, mulch that bed, or de-clutter that basement. Curb appeal is an obvious must-have to get top dollar in the spring. If you have a good eye, you can make these suggestions on your own. If not, the internet is full of ideas, expert landscapers, tips, and before-and-after pictures you can find with a quick search.

Pricing in the spring is also very important. If you overprice, the home may sit and you may have lost out on your best buyers. Clients are always afraid to under price the home, but in a strong real estate market, this can be a great play by creating multiple bidders. Use your local expertise and do your research. Some clients think listing in the spring is an automatic sale. While we may have the largest supply of buyers in the spring, we also have the most competition from other listings. It’s important for clients to understand upgrades that add value and upgrades that help your home sell fast. For example, a finished basement with a wet bar and walkout patio adds value. Hardwood floors, fresh paint, and granite countertops help a home sell fast. If your seller can only focus limited resources on a few areas, this is where your local knowledge will come into play. For my area, the best seller return is on kitchens and baths. Do your research, set your clients expectations realistically, and you will have their home sold in no time.

@image4you, 2017. pixabay.com

Buyers

For your buyers, the best thing you can do is educate them on the local and seasonal market, and make sure you have everything prepared ahead of time. Pre-approvals and conversations with the lenders must be taken care of ahead of time. Financial information forms should be prepped, and consumer notices and other required forms signed and ready. You know you buyers’ price range, so you can run some closing costs estimates when you start your search. Have them looking at sellers disclosures for other properties they are touring so they recognize them. Go over the agreement of sale before you find a property they like. Most of this can be done with a buyer consultation and referring them to a lender you trust. They will have lots of competition so you need to have them prepared, you will have no time to deal with these things when that perfect listing comes up.

Little things will matter when making an offer, like having a larger down payment, having fewer contingencies, and being flexible on settlement date. Find out as much as you can about the sellers. In some cases, buyers have “won” a home because they wrote a personal letter to the seller saying why they loved the house or how they could see starting a family there.

Lastly, please use an escalation clause in multiple offer situations. This is another blog for another time, but if the agent calls for “best and final,” and you don’t send an escalation clause, you are not doing your clients any favors.

Yourself

As an agent, you have a lot to do to get ready for the spring market. Get your systems in place — some of us rely on systems more than others, but everyone has some things they can do to prepare for what is hopefully the busy season. I like to get my signs in order, prep open house packets, update marketing, restock office supplies, update wardrobe, clean out the car, etc. But the most important thing to do to prepare as an agent for the spring market is to get business. This is a great time to find new clients and help clients who didn’t accomplish their real estate goals the year before. I like to focus on listings in the spring, they sell fast and for top dollar. Also, listings turn into buyer clients via sellers buying another home, open house leads, sign call leads, etc. There are plenty of buyers and lots of sellers out there, so go get ‘em!

Drew Heasley is an agent with Keller Williams Exton/West Chester in Pennsylvania. Connect with him on Facebook: facebook.com/chestercountyrealtor, or through his website: searchchestercountyhomes.com.

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Creating Shareable Real Estate Graphics

Thu, 02/09/2017 - 09:30

Kyle Hiscock

By Kyle Hiscock

When people ask me what I do for a living, the easiest response is to say I’m a real estate agent. If I really wanted to get into great detail, the answer would be something along the lines of, “I’m a digital marketing company that happens to help buyers and sellers with their real estate needs.”

With more than six years of experience as a REALTOR® in Irondequoit, N.Y., I’ve watched firsthand how the real estate industry has changed significantly over the past several years. When I first started selling real estate, there was still a fair amount of value in using print media, direct mailing pieces, and other traditional advertising strategies.

Fast forward to 2017; I won’t be the first real estate agent to tell you that marketing has changed significantly. Nowadays, buyers, sellers, and other real estate professionals are heading to the internet to get their questions answered. It’s critical that when these questions are being asked, you’re the one who’s answering them.

Whether you’re found through search or through social media, you have one opportunity to “WOW” consumers or other real estate professionals and leave a great lasting impression.

So as you’re creating helpful content, what should you be focusing on? What is one of the best ways to leave a great lasting impression on buyers, sellers, or other real estate professionals?  Simple…awesome graphics.

You want to be creating interesting, useful, and eye-catching real estate graphics that will actually get shared on social media.

First, think about what type of graphics work well on certain platforms. Here are some easy tips for getting started.

Why Do Certain Graphics Get Shared?

As a digital marketer, I’m constantly reviewing the content I’m putting out there and looking at how it’s performing. One of the best indicators is the total number of shares a piece of content receives.  If an article I write has hundreds of shares on Pinterest, I know the graphics were a success!

Recently I wrote an article on how to use Pinterest for real estate.  I included in this article a detailed infographic and a few additional graphics.  The graphics have performed extremely well, why?

Simple, because the graphics were memorable!  Graphics (and content) are shared on social media by people because they found the information helpful or thought others would enjoy as well.  Anytime you create a memorable graphic in an article, chances are, it’s going to get shared.

I recommend trying to create graphics that’ll make people laugh, fit the topic of your content, and last but not least, are attractive and well put together!

What Type Of Graphics Should You Use On Social Media?

Graphics are typically not a one-size-fits-all marketing medium. The social media network where you’re planning to share your content should play a big role in the type of graphics you’ll want to create.  If you plan on sharing your content on several different social networks, you may want to consider creating a few different types of graphics.

  1. Pinterest – The best graphics for Pinterest are long graphics. Graphics that perform well on Pinterest are at least 1,200 pixels long.  Generally, the longer the better. A detailed infographic can sometimes be as long as 3,000 pixels or more. As for width, typically I aim for my graphics to be somewhere around 800 pixels for Pinterest.
  2. Facebook – On Facebook, the best graphics are wider than their length. Long graphics don’t share as well onto Facebook as they tend to get cut off in the news feed. Typically, you’ll want to shoot for graphics that are no longer than 800 pixels long.
  3. Twitter – There are many varying opinions whether graphics make a difference on Tweets. I’m a believer that including graphics in your Tweets can only help engagement. On Twitter, like Facebook, you’ll want to aim for wider graphics. I find that graphics that are 500 pixels or less in length share better on Twitter than long, vertical graphics.
  4. Google+ – On Google+, graphics that are no longer than 1,200 pixels long will share well. Infographics don’t look very good when shared into Google+ because they’re typically reduced to fit a post.

To see a real life example of the different type of graphics, check out this comprehensive guide I wrote on the steps to buying a house. You’ll notice throughout the article there are few different sized graphics. Take a look at one example infographic on the right.

How Do You Create Awesome Graphics?

Try, try, and try again!  The best way to learn how to create awesome graphics that share well on a variety of social networks is to keep trying and experimenting. The first graphic you make for your Facebook post will be much worse than your fiftieth, that I promise. As you continue to try new things and sizes for your graphics, you’re going to learn quickly which type gets the most engagement from your audience.

I use Canva to create my graphics. Canva is a fantastic website that allows you to create free graphics and offers images and stock art that you can purchase for as little as $1 per image. Canva is very user-friendly and also allows you to pick the dimensions of your graphics.

As you’re creating graphics, make sure you keep in mind the rules of using stock images and the copyright laws. While there are a few websites out there that offer free graphics, I personally prefer paying a small amount per image to keep myself out of trouble.

Kyle Hiscock is a Rochester, N.Y. real estate agent with RE/MAX Realty Group. He is the founder and owner of his website, Rochester Real Estate Blog, where he frequently publishes helpful real estate related content. Connect with Kyle on Twitter @KyleHiscockRE, Facebook, Google+, LinkedIn, and Pinterest.

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Great Leaders Exhibit Gratitude

Fri, 02/03/2017 - 17:31

John Blom

By John Blom

Last year I blogged about my experience as president of my local association, so it seemed right to wrap it all up with a grand finale — a seminal description of the lessons that I learned as part of that experience.

I sat down last week to write that post and ended up staring at my computer screen for 30 minutes. I tried again the next day with same results. Certainly there were plenty of lessons learned: the importance of planning, getting people on board with your vision, and dealing with a crisis, but none of those got my creative juices flowing.

Then last night it hit me — gratitude. Sustainable success can only be built on a foundation of gratitude.

The success of an organization depends on the health and happiness of its people. At their core people want and need to feel appreciated. As a leader, you can only appreciate the people around you if you recognize that their success is your success.

During difficult situations, it’s often easier to recognize the valuable contributions of those around you. Our association hired a new executive the month before my year as president began. The new AE rose to the demands we placed on her time and time again throughout last year, and I think the board members and I did a pretty good job of letting her know how much we appreciated her efforts.

I don’t say that to pat ourselves on the back. As I look back at the year, I’m not sure we would have shown that same appreciation had our previous AE still been in the position — not because she wouldn’t have done the job well, but because we’d come to expect it and perhaps take it for granted.

@TukTukDesign 2016. pixabay.com

No one ever gets tired of being appreciated, and leaders that consistently show gratitude to those around them will establish a high level of trust and loyalty. Leading from a place of gratitude extends beyond people to situations and opportunities. Over the course of the last 18 months, my involvement with the association has opened the door to some incredible opportunities.

In part, because of my involvement with the REALTOR® Party and the relationship that allowed me to create with our local congresswoman, she shared with me her single guest ticket to last year’s State of the Union address — a truly once in a lifetime experience.

During the NAR Leadership Summit in the summer of 2015, I got to see the San Francisco Giants, who I’ve cheered for since I was 5 year old, play the Chicago Cubs at historic Wrigley Field (that experience might have been better if the Cubs hadn’t swept the Giants in that series).

But, being involved in leadership has also had its costs: business opportunities lost because of travel, bedtime stories with my kids missed due to meetings, and the extra stress of trying to do what’s best for our association’s members, our clients, and our communities.

It’s easy to be grateful for the fun times and good experiences, but finding gratitude in those challenging times is important as well. Of course you won’t be grateful for missing bedtime with your kids (unless your kid is a 2-year-old going through a brief stage in which every bed time is a 60-minute World War II reenactment). Rather than feel resentment or frustration in those challenges, be grateful for the opportunity to make a difference.

Leadership skills can be learned and developed. But, gratitude is the multiplier that can take those skills and propel you to heights far beyond your expectations. As leader in your association and your community, be thankful for the people you have around you, the opportunities with which you are presented, and the challenges that you will overcome — then there is no limit to what you can achieve.

John Blom is a broker for the Hasson Company REALTORS® working in the Portland/SW Washington market. He is the immediate past-president for the Clark County Association of REALTORS®. You can find him on Twitter: @johndblom, LinkedIn, on his website johnblomhomes.com, or e-mail him at johnblom@hasson.com.

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Get Off the Hamster Wheel

Tue, 01/31/2017 - 19:40

Lee Davenport

By Lee Davenport

What were your sales goals last year?
I… I didn’t have any.

Were you happy with your sales results?
No, I wanted to sell more!

What are your sales goals this year?
I… I don’t have any.

How are you going to have a better sales year?
I’m so frustrated because I just don’t know!

It breaks my heart when I meet some real estate sales professionals for the first time, and this is how our conversation goes.

Most agents are selling to earn a living — to fund their children’s education, care for ailing parents, have a roof over their head, or perhaps to find financial freedom from crippling medical debt. Yet, too often I see folks busy with little or no results. I call it “losing the hamster wheel race.” This happens when you do the same business activities day in and day out with no movement. Sure, these activities keep you busy and give the illusion that you’re making strides. However, in reality, you are in the same place even after a flurry of work. If this describes you or someone on your team, know there is no shame because today can be the start of your new year.

Then there’s the “sales spaghetti method.” Do you remember that old way to test whether or not spaghetti is ready to eat? You’d throw it against the wall to see if it sticks. And it worked…for spaghetti. However, in real estate sales — where each new sales method, tech tool, or system may have a massive price — trying to see what “sticks” can destroy your effectiveness, energy, confidence, and wallet.

If you are not seeing your desired productivity, I want to encourage you to start fresh today with a plan that can salvage the rest of the year. To help, I want to offer you an exclusive item used in my one-on-one and group training sessions. Feel free to download a complimentary copy of my planning worksheet: Plan to Win the Year. It will walk you through goal-setting, identifying your strengths, connecting with your sphere, and tracking your leads.

I would love to hear from you. Give me a shout on Facebook, Instagram, YouTube, and Google+, or by visiting LearnWithLee.Realtor. And, be sure to tell the real estate agents you know to get a copy of the 5-star rated workbook, Plan to Win!, to transform their real estate sales game plan. Here’s to your success.

Lee Davenport is an Atlanta-based real estate broker and business doctoral candidate who trains agents and brokerages on how to use today’s technology to work smarter. Join Lee’s free RE Tech Insider’s Club by visiting www.LearnWithLee.REALTOR.