Congratulations to 2013's Class of 30 Under 30
Congratulations to 2013's Class of 30 Under 30
To bring you this selection of up-and-comers in the real estate industry, REALTOR® Magazine staff combed through nearly 400 applications, narrowing it down to 50 finalists. Readers got a chance to vote for their favorite in our Web Choice competition in late March. In the end, 30 shining stars will ultimately join the ever-growing galaxy of forward-thinking practitioners.
Our Web Choice winner—Kristi Tanner Mock, ABR, CRS, SFR, a team leader at Keller Williams Realty in Wasilla, Alaska—received 2,844 votes. Mock attributed the win to support from a diverse sphere of influence, along with a bit of hometown pride.
“A lot of it had to do with Alaska, and wanting to put us on the map. Everybody kind of rallied together to not just support me but the state of Alaska,” Mock says, noting that her state has only claimed one other 30 Under 30 honoree (Wayne Salmans, of the 2009 class) in the 13 years of the competition’s existence.
A former client and family friend with an outsized influence also helped Mock rise in the vote tally: fellow Wasilla native, one-time vice-presidential candidate, and former Alaska Governor Sarah Palin. Read more about their connection and this year’s Web choice competition here.
You’ll learn more about the 30 honorees in the May/June 2013 issue of REALTOR® Magazine. But since it’s still a couple of weeks away, we wanted to give our readers a sneak peek with the slide show of our honorees below. Be sure to check back with the 30 Under 30 program page on May 15 for the full scoop on our 2013 class, along with some online exclusive content you won’t see anywhere else.
30 Under 30 Class of 2013
2013 Class of 30 Under 30
REALTOR® Magazine is proud to announce the 30 Under 30 for 2013. As in past years, the candidate pool was deep and talented. These young professionals have set themselves apart through hard work, tenacity, leadership, and innovation.
Prudential Midlands Real Estate | Columbia, SC
“I like to think ahead and stop problems before they start. For instance, every house we list gets a pre-home inspection, two hours with a stager, a 360-degree virtual tour made by me, and an appraiser to measure and draw the house. I have learned that if you do your work upfront, it pays dividends on return on investment. That’s why my team sells more houses in our area than anyone else.”
Ian L. Barnacle
Residential Properties Ltd. | Barrington, RI
“I strive for a career based on merit, achievement, and satisfying client requirements. I have an extensive sphere of influence, having grown up in Rhode Island, and I spend a lot of time expanding upon these contacts to establish my professional reputation. My business strategy changed when I transitioned from a sales agent to management in 2010. Although I continue to work on my reputation in the real estate field, I manage my office full time, so as not to compete with the agents in my office.”
Coldwell Banker-Franklin Lakes | Franklin Lakes, NJ .
“My business philosophy places honestly and integrity above all else in catering to my clients’ needs. This service-oriented approach means the world to my clients. I recently set up a temporary office on the porch of a client whose closing was delayed, so I could keep her comfortable as we ironed out the issue. Although we remain in a sales business, we operate under the premise that customer service is our No. 1 priority.”
Coldwell Banker - Woodland Schmidt | Holland, MI
“Most agents look for that secret idea for success, but sticking with the basics is the real answer. The basics include consistent prospecting, lead generation, and lead conversion. I believe in having multiple lead generation sources so if one area slows, my business can still move forward. I generate leads from my own personal Web site, social media networks, Zillow, Trulia, Craigslist, and call-capture marketing among other methods. My core business strategy has not changed much over time, but the way I get business has.”
Keller Williams Realty | Raleigh, NC
“Facebook has been my road to success and allows me to continuously touch my referral sphere. I post pictures of homes under construction and clients at the closing table and personal informative videos. My clients share their excitement about their home purchase while at the same time raving about my services. Facebook not only connects me with buyers and sellers but also allows me to take advantage of passive income. I have befriended agents from all over the country and have received ongoing agent referrals.”
Pacific Sotheby’s International Realty | San Diego, CA
“Over the last few years, I have learned how to bring value to high-end luxury sales and have developed this component of our business, increasing our net bottom line. My goal is to provide a high-end luxury experience to all of our clients at every single price point. When it is all said and done, real estate is still a people business, and relationships and integrity both truly make or break success.”
Culhane Premier Properties | Austin, TX
“I am willing to do what it takes to get the job done. This year, I put $10,000 of my own money into an escrow account in order to convince a seller to extend the closing date for a few days. I was confident in my buyers’ ability to close, so I had no problem doing this. My buyers do not know I did this, as I was not looking for recognition. I really just wanted to take the stress off of my buyers as the need for the extension was not their fault and the sellers were being very difficult.”
Stephanie Palmer Cummins
Front Gate Realty LLC | Ridgeland, MS
“My biggest challenge has been overcoming a large number of competitors. I mostly work with first-time buyers, and many new agents also start out working this market. Some of the things I’ve done are going door-to-door and meeting people in the neighborhoods I work. Being a valuable resource for homeowner associations has also helped me build strong relationships. These initiatives have helped me become the No. 1 agent where I farm.”
Foggy River Realty, LLC | Hollister, MO
“As most agents scramble to be all things to all people, I believe that luxury home buyers and sellers value the knowledge and expertise of an agent who truly specializes in their type of property. My ever-evolving business strategy all comes down to one idea: Identify a need or problem of the consumer and find an innovative way to solve that problem. I believe that formula will always result in success.”
Dan Faulkner Jr.
John L. Scott Real Estate | Snoqualmie, WA
“My business is over 90 percent referral-based, and I have a considerable number of repeat clients. Service has become a buzzword in the business world, but this is something I try to live and breathe in my daily interactions. It is reflected in the way I do business and in the testimonials and referrals I receive. In addition to providing an outstanding transactional experience, I really pride myself on my follow-up and post-closing service, making sure each client is exceptionally taken care of.”
Hayden Real Estate | Stephenville, TX
“I’m always honest with my clients about their home’s value, even if I don’t think they will be happy about it. They will remember I was honest when it sells. I want to keep a reputation of being a straight shooter. Being creative and cutting edge with my marketing, trying new things, and being a person [clients] can trust sets me apart. I try to be the first in my area to be doing new forms of advertising, and am constantly thinking of new marketing to try. I want to be first in everything, and different than everyone else.”
Red Barn Real Estate | Boise, ID
“I have a niche in new construction that suits me very well. I represent a production builder in the Boise area. I take huge pride in the homes I sell, and I really believe in our product. There is a large demand for low-cost builders that offer so much space for the best possible cost. There is nothing that makes me happier than helping people live their American dream of home ownership.”
Bridgepointe Group | Santa Clara, CA
“When I embarked on my real estate career in 2007, it may not have been the best time to jump in, but it was a critical time for the community and families like mine in need of legitimate advice and advocacy. My personal mission became the assistance of distressed Asian home owners while promoting sustainable home ownership. I’m confident that my continuing efforts in homebuyer education and counseling will contribute to the housing recovery for my community.”
Milestone Realty Consultants | Lexington, KY
“My background in journalism and television news has helped me get plugged into various media outlets to brand myself and my business. I write articles about real estate for two area magazines and have hosted infomercials on cable television that feature local home decor and improvement businesses. Every weekday morning, I host a Top 9 countdown on the No. 1 local Top 40 radio station. At the end of my show, I sign off, saying, ‘I’m off to sell a house!’ My goal is to be the local real estate expert for Central Kentucky.”
Matt J. Laricy
Americorp Real Estate | Chicago, IL
“When I Googled ‘Chicago real estate,’ some questions came up on [real estate] sites. I thought, ‘Why not create a profile and answer them?’ The more frequently I answered questions, the more often my name and picture appeared on Web pages. Without even leaving my house, I fell into an amazing form of free advertising, and even better, it worked! Even though I am the biggest advocate for using the Internet and technology to my advantage, buying and selling houses will always be an extremely personal process. It is important to make an emotional connection with your clients.”
Sara J. Levy
Classic Properties | Scranton, PA
“As someone with a strong background in team sports, I always incorporate that in my business strategy and practice. I make a point to network and build strong relationships with other professionals. This allows me to be able to build the best team for each transaction. I look at each client as the captain of the team, and I add players or affiliates who work best with them. I act as the coach who will lead them to victory.”
RE/MAX Today | New Haven, MO
“I believe my small-town values set me apart from other agents. I see someone that I’ve helped in real estate every day. Knowing the people I work with on a personal level and that they know everyone I am related to, even generations back, gives us respect for each other. In real estate, you affect people’s livelihood. You help shape lives. It is not something people quickly forget. I think it is important to remember the impact we have on others and to treat them according to the Golden Rule.”
Danai E. Mattison
Long & Foster Real Estate Inc. | Bethesda, MD
“I am always prepared and readily available on all communication fronts, qualities that are valued. My focus, even in this digital age, is on voice-to-voice communication. When an issue arises, I don’t rely strictly on e-mail to another party. I get them on the phone to get issues resolved ASAP. Picking up the phone may be an ‘old school’ concept to some, but it is one that will always be ‘on trend’ in the ever-changing world of real estate.”
Christopher R. McShane
Strategic Land Group / Site Services Group LLC | Atlanta, GA
“Public information has proved to be a powerful tool that has helped me achieve business success. In one case, when my company’s relationship with two prominent local developers became frayed, I began to research the pair’s other land holdings to see how we could be of service. What ensued was a number of discussions concerning their vision for the property, an eventual repair of interpersonal relationships, and the owners hiring Site Services Group to list the property. The result was a win for our firm, my existing clients, and my new clients.”
Bushari Group Real Estate | Boston, MA
“A real estate agent is not a salesperson but a sales consultant. We don’t sell property. We strategize with a seller to best value and market a property, which ultimately leads to a sale. If we consult our clients correctly on how best to price the property, based on market value, positioning, and current competition, and then also find the best way to relay the information to the right buyers, the property will sell.”
Kristi Tanner Mock
The Kristan Cole Team, Keller Williams Realty Alaska Group | Wasilla, AK
“I have a heart to serve and to help others who are in the most challenging situations. I never give up, and I always continue to persevere regardless of the obstacles put in front of me. I chose to get my real estate license to affect the lives of those around me in a positive way and help others overcome their obstacles.”
Ashley M. Petroske
Salesperson in 2012 for Sherman Associates in Minneapolis. Opened her own company in 2013. | Real Estate Design LLC | Minneapolis, MN
“If prospective buyers believe a home may need more work than they can endure or afford, they simply move on. To that I say, ‘Not on my watch!’ I stand out among the pack because I provide both buyers and sellers with real-world numbers, timelines for completion, and other pertinent information associated with the purchase and sale of a home in need of updating or build-out in the case of new construction. Sometimes the best fit is a custom fit, and custom shouldn’t be reserved for the elite.”
Keller Williams Realty Professionals | Portland, OR
“Prior to becoming an agent, I worked for Intel, and the most important aspect of working there that I brought with me to real estate is ‘lean’ ideology, which maximizes efficiency and reduces waste through each process. I’m known as the ‘tech guy’ in my office. Being the go-to technology person allows me to bring fresh ideas to the table. I am able to integrate new technologies into my own business while helping my colleagues with theirs.”
RE/MAX Innovations | Waukee, IA
“It is the combination of my rural Arkansas roots on the family farm and the communication skills I developed while working at both the gas station and corporate office that have enabled my success within real estate. I treat every client with the same amount of respect and consideration — whether their budget is $100,000 or $1 million — because at the end of the day, my No. 1 goal is to make sure that this person, this family, finds the home that is perfect for them.”
RE/MAX Preferred Choice | Peoria, AZ
“I’ve been in the office as early as 2:30 a.m. When work needs to be done, I find a way to make that happen, no matter how early or late. I tend to work long hours, sacrificing sleep and often personal time, rather than sacrificing time with my wife and kids. Also, I am like a chameleon in that I continue to adapt and change in the business to suit the market environment while at the same time not compromising my business beliefs.”
Barak J. Sky
Long & Foster Real Estate Inc. | Bethesda, MD
“I incorporate the latest technology to make me more efficient, to market myself, and to make me a better agent. I utilize my base of several thousand Facebook, Twitter, LinkedIn, Foursquare, and Pinterest friends as my ‘real estate farm.’ If there is nothing on the market that fits what my clients are looking for, I use my resources to try to find something for them that may not be on the market yet. Across all social media, my posts are mostly personal and not business-related, as this draws the most activity.”
First Western Properties, Inc. | Chicago, IL
“At first my business strategy was to work on every opportunity I could. This strategy taught me a valuable lesson in the commercial real estate industry: I can’t offer my clients the market knowledge, network and contacts, or expert opinion as the jack-of-all-trades, master of none. I chose to focus solely on retail property. My clients can feel confident that I, as their agent, am fully entrenched in this asset class, have a superior knowledge of the local retail market, and have a vast network of strong relationships that can help them successfully execute their goals.”
Ryanne Maureen Vaughan
Keller Williams Realty/Austin Properties Group | Austin, TX
“I specialize in selling homes that other agents couldn’t and use staging to maximize value. The first listing I ever sold had been listed with two different agents for 493 days. I raised the price $10,000 and sold it in 31 days! I realized my knack for defining — and correcting — objections was something unique to the industry. I began prospecting expired listings and found that I could quickly and easily identify why properties hadn’t sold.”
Keller Williams Realty Brazos Valley | College Station, TX
“My focus [if I were NAR president] would be to raise the educational requirements for new licensees and continuing education for [everyone]. There is a growing gap in our community of individuals who resist or discourage many industry changes out of fear that they will be out of a job. The reality is that accepting and understanding the many benefits of technology, from social media to paperless transactions, forces quality and ethical growth for individuals and strengthens the REALTOR® community as a whole.
Keller Williams Realty | Santa Barbara, CA
“A significant part of my business comes from helping investors acquire and fix up properties in a way that preserves their original architectural charm and historical character. I have helped successfully renovate and resell over 15 properties the last two years alone, including defining the project scope, handling some project management, and making all design selections for materials and finishes.”
About the Author
Meg White is the multimedia web producer for REALTOR® Magazine. You can reach her at mwhite[at]realtors.org.
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